Oct. 6, 2009 (Business Wire) -- SMSC (NASDAQ: SMSC), a leading semiconductor company providing Smart Mixed-Signal Connectivity™ solutions, today announced that it is now delivering a comprehensive portfolio of automotive connectivity products for a digital car. With the extension of its TrueAuto™ USB and Ethernet product set, SMSC is the only company offering a full suite of automotive technologies that complement the Media Oriented Systems Transport (MOST®) infotainment backbone. TrueAuto, SMSC’s proven quality process, goes far beyond the stress tests prescribed by the AEC-Q100 specifications, so that products are designed, fabricated, tested, characterized, qualified and supported from the ground up for automotive-grade reliability. With the industry's widest selection of quality ICs, software, tools, reference designs and consulting, SMSC is a one-stop-shop for automotive infotainment connectivity.
Today, SMSC added two new products to its TrueAuto offering—the USB83340, a USB 2.0 UTMI+ low-pin interface (ULPI) transceiver and the LAN89303, a 10/100 3-port managed Ethernet switch. Designed to meet the stringent requirements of the automotive industry, these new products complement the existing TrueAuto suite, which includes a Hi-Speed USB 2.0 hub controller, a USB 2.0 hub/card reader combo, an MII/RMII 10/100 Ethernet transceiver and single-chip 10/100 Ethernet controller, all announced earlier this year. These TrueAuto products join SMSC’s various MOST IC products long used by the automotive industry.
“Car makers need to anticipate rapidly changing consumer behavior to design vehicles that fit their customers’ digital lifestyles,” said Christian Thiel, Vice President and General Manager of SMSC’s Automotive Information Systems group. “USB provides a fast, plug-and-play connection to consumers’ multimedia devices while Ethernet connects the vehicle to the IT infrastructure of service shops for accurate diagnostics and fast software download. MOST provides a reliable backbone within the vehicle to bring these various interfaces together and network the infotainment components that are mounted into the car. SMSC has long-standing experience with all of these technologies to help automotive OEMs select between different connectivity configurations. With highly reliable and widely compatible connectivity solutions and more than a decade of experience supplying the automotive industry, SMSC is a trustworthy partner to the world’s leading car makers and their suppliers.”
As one of the largest and longest-term USB component manufacturers, SMSC has a broad portfolio that ensures compatibility with the bulk of devices that the consumer could possibly bring into the car. To date, SMSC has shipped more than 250 million USB chips and is at the forefront of the USB evolution to SuperSpeed USB, or USB 3.0, which brings significant opportunity for designers to create high-performance, differentiated products for consumers.
