Oct. 7, 2009 (Business Wire) -- With 96 percent of Halloween shoppers planning to purchase candy this season¹, Hershey has brewed up new ‘spook-tacular’ Halloween treats to excite trick-or-treaters and sweeten seasonal parties and candy dishes. Nine out of 10 people hand out snack-size candy², so Hershey has introduced new assortments of its snack-size treats dressed in themed shapes and colorful wrappers that will have trick-or-treaters howling for more. From pumpkin-shaped Reese’s® Peanut Butter Cups to assorted Hershey®’s Miniatures in festive foils, Hershey treats offer something for every ghost, ghoul and goblin celebrating the season. Plus, Hershey is helping trick-or-treaters satisfy their sweet tooth through an insider’s guide to which houses will hand out their favorite Hershey treats this Halloween.

Putting the ‘Treat’ in Trick-or-Treat

Add a twist on a classic favorite with new Snack Size Hershey’s Kisses® Brand Milk Chocolates. For the first time in its 102-year history, the iconic chocolate treat is available in trick-or-treat packages each containing three individually wrapped Hershey’s Kisses Chocolates. Reese’s Peanut Butter Cups, the most popular Hershey candy given to trick-or-treaters², introduces bags of Snack Size Reese’s Peanut Butter Pumpkins. Chocolate and peanut butter lovers can now enjoy this perfectly tasty combination in festive-shaped, snack-size treats.