Oct. 7, 2009 (Business Wire) -- E*TRADE FINANCIAL Corp. (NASDAQ: ETFC) today announced the launch of Equity Edge Online, the new web-based, integrated, end-to-end equity compensation management platform from E*TRADE FINANCIAL Corporate Services. In an ever-changing regulatory environment, Equity Edge Online provides flexible, accurate and auditable financial reporting, enabling companies to save time, reduce costs and increase efficiencies in their employee stock plan solutions¹.

“Equity as a means of employee compensation is gaining popularity as companies seek to attract and retain top talent. However, issuing stock grants presents challenges, including how to administer and report this benefit in an evolving accounting and regulatory environment,” said James Wulforst, President of E*TRADE FINANCIAL Corporate Services. “Our extensive experience working with Fortune 500 companies uniquely positions us to help corporations address these equity compensation challenges with the fully customizable, integrated solution available through Equity Edge Online.”

Building on the success of the Equity Edge^® software, the new online platform supports most equity vehicles – including stock options, restricted stock awards and units, appreciation rights and employee stock purchase programs – and is a fully integrated, end-to-end solution benefiting corporate administrators as well as employees.