Oct. 7, 2009 (Filing Services Canada) -- Armada Data Corporation (ARD - TSX Venture),
September 2009 Highlights:
* CarCostCanada.com new membership sales up 69.8% versus Sept/08
* Google AdWords and Toronto Star campaigns continue to drive success
* Highest traffic, sales, revenues and profits of any September in
division's history
Mississauga, Ontario, October 07, 2009, Armada Data Corp. (TSX.V: ARD) is pleased to announce the Company's flagship website CarCostCanada.com experienced the highest traffic, sales, revenue and profits of any September in the division's history.
An expanded Google AdWords campaign coupled with a more aggressive newspaper campaign in the Toronto Star continue to drive record traffic, sales and market share increases for CarCostCanada.com.
Armada has been steadily increasing the marketing of its new-car money-saving website, CarCostCanada.com, using Google and The Star throughout the year. The result has been an over 300% increase in traffic, accompanied by record results.
Despite the total new car market nationally in September recording only 129,503 sales (down 3.5%), traffic at CarCostCanada increased over 270% to over 177,000 unique visitors in August versus 47,000 last year.
"We believe that CarCostCanada is now visited by more in-market new-car buyers than any other independent automotive website in Canada. Calendar year to date new car sales are down 14.3%, however CarCostCanada's membership sales have already exceeded last year's sales numbers, representing an increase of over 44%" reports Mr. Paul Timoteo, President and CFO.
Mr. Timoteo continued, "September marks the first month of our second fiscal Quarter of 2009-2010 and I am looking forward to reporting full company results to our shareholders shortly. Google and The Star have become powerful and cost effective marketing tools for us as we continue to drive sales further and increase market share."
About Armada Data Corp.
Armada Data Corp. is a profitable web-enabled Automobile Information Services Company providing accurate and real-time pricing data, to institutional and retail customers on a fee-for-service basis, through developing, owning and operating automotive related websites and providing information services to its clients.
Armada Data Corp shares are listed on the TSX Venture exchange under the trading Symbol ARD. Armada has 13,598,831 shares outstanding.
For further information, please contact:
Armada Data Corporation
Mr. Paul Timoteo, President & CFO
Tel 1-866-453-6995 ext 224
Email: PT@ArmadaData.com
Or
Investor Relations; please contact Mr. Richard Buzbuzian at Integrated Investor Relations Inc. Tel 647-501-3290 or email: RBuzbuzian@IntegratedIR.com
Public Relations; please contact Mr. Nelson Hudes at Hudes Communications International Tel 905-660-9155 or email: Nelson@HudesCommunications.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the Policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
1230 Crestlawn Drive
Mississauga, Ontario
L4W 1A6, CANADA
Tel: 866-453-6995
Fax: 905-624-1615
Canada's premier source for automobile pricing data.
Source: Armada Data Corporation (ARD - TSX-V) http://www.armadadatacorp.ca
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