Oct. 7, 2009 (PR Newswire) --

SAN FRANCISCO, Oct. 7 /PRNewswire/ --

What:  "Next Generation WCM - Marketing Shotgun to Sharpshooter"

Full of practical advice, this engaging webinar
(http://bit.ly/vULeu) will explore how marketing teams can
build a cohesive strategy that leverages the power of
next-generation WCM to increase leads, accelerate sales cycles and
enhance the customer Web experience.

When:  11:00 a.m.-12:00 p.m. PT, Wednesday, October 14, 2009

How:   For complimentary registration, visit:
https://www1.gotomeeting.com/register/252620736.

All Webinar attendees will receive a complimentary copy of
Forrester's "Five Additional Options to Consider for Web Content
Management" (http://bit.ly/3hFH8), a $499 value.

Who:   Panelists:
Stephen Powers, senior analyst for Forrester Research, is a
leading expert on multiple aspects of Enterprise Content
Management, including Web Content Management and Digital Asset
Management.

Michele R. Floriani, director of brand management for BMC
Software, is responsible for running BMC's global teams for
brand, Web, video and creative services.

Moderator:
Robert Carroll, vice president of marketing for Clickability, is
responsible for crafting and executing Clickability's global
marketing strategy, including branding, product marketing, sales
enablement, press and analyst relations, events and lead and
demand generation programs.

Why:   Until recently, most WCM systems lacked the ability to tailor
content and real-time Web experiences for customers and qualified
leads -- let alone anonymous visitors. In most cases, there was
little or no direct linkage to CRM or marketing analytics tools.

The result? More heat on Marketing, fewer leads, slower sales
cycles, and unsatisfactory Web user and brand experiences. But,
with the emergence of next-generation WCM and the combination of
visitor management and content management, all that is changing.

Attendees will learn the major trends driving the evolution of
next-generation WCM, and why their marketing teams need to build a
cohesive strategy now. They will also hear a case study example of
how BMC Software is leveraging its next-generation WCM strategy to
transform the way it markets and sells its products, driving
measurable impact on its sales pipeline.

About Clickability, Inc.

Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability Platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in secure, energy-efficient data centers, the multi-tenant Clickability Platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association's CODiE Award for best content management solution in 2008 and 2009. Clickability was named a Visionary in the 2009 Magic Quadrant Report for Web Content Management. More information is available by calling toll-free 888-352-9682 or visiting www.clickability.com. Connect with Clickability at http://www.facebook.com/clickability and http://twitter.com/clickabilityinc.

©2009 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

SOURCE Clickability, Inc.