Canada's number one fashionista continues to elevate her status with the launch of a new dance, music video, a line of poseable dolls and a return to the runway at Toronto's LG Fashion Week
TORONTO, ONTARIO, Oct. 7, 2009 (Marketwire) --
TORONTO, ONTARIO -- (Marketwire) -- 10/07/09 -- Attention: Lifestyle, Assignment, Fashion Editors
Note to Editors: There are two videos available with this Press Release
For more than five decades, Barbie® doll's famous face and head-turning style have made her the most popular doll in the world. She has worn the creations of some of the world's most famous fashion designers and has elevated herself to pop culture icon status for girls and women across the globe. But even at 50, Barbie is nowhere near close to retirement. This 11.5-inch tall fashionista has now created her first-ever music and dance video, is launching a new line of poseable fashion dolls called the Barbie® Fashionistas(TM), and will hit Canada's most prominent catwalk with Canadian designer David Dixon at the upcoming Toronto's LG Fashion Week.
No stranger to celebrities, Barbie has teamed up with some of the fashion and music industry's heavy-hitters to help her with her new ventures. Acclaimed choreographer, JaQuel Knight (also the choreographer behind Beyonce's "Single Ladies (Put a Ring on It)") played an integral part in the creation of Barbie's first-ever music and dance video, entitled "Do 'The Barbie'". And after breaking attendance records in March, Canadian designer David Dixon has once-again collaborated with Barbie to develop the BarbieTM by David Dixon line of clothing that will be unveiled on October 20 at Toronto's LG Fashion Week.
"Barbie has already conquered the fashion scene and music is a natural next step for her to further solidify her place as pop culture icon," says Adriana Gut, Barbie brand manager, Mattel Canada. "Barbie's first music video is an exciting milestone that truly illustrates how far she has come in the last 50 years. We look forward to seeing Canadians stand up and do 'The Barbie'".
"I'm a Barbie Girl" featuring 'The Barbie'
In celebration of the release of the new "poseable" Barbie® Fashionista(TM) dolls, Barbie has teamed up with one of the hottest names in music to choreograph and produce a music video featuring an original dance set to a new, re-recorded version of the 90s hit song "Barbie Girl". Appropriately called "The Barbie", Barbie has looked to famed choreographer JaQuel Knight to choreograph the dance which consist of a series of doll-like moves and dance grooves.
The video debuts three of the new Barbie® Fashionistas dolls - "Sassy," "Cutie" and "Artsy" - and features a cameo from "Hottie" Ken®. "The Barbie" dance is comprised of doll-like moves that can be performed to any song and ends with a signature Point, Twist, Snap.
