(Source: Business Wire)Solar Energy Initiatives, Inc. (OTC BB: SNRY) executing on its corporate mission to Renew The Nation, creating economic development through the sale and installation of Solar Thermal, Photovoltaic (PV) and other Solar technologies, today announced that Mr. John Willis and Mr. James Roberson, PMP (Project Management Professional) have joined Solar Energy Initiatives as the Director of Dealer Sales and Director of Project Management, respectively.

Mr. Willis, the new Director of Dealer Sales, possesses over 20 years of experience as a Senior Sales Professional within the Power Generation market. Prior to joining Solar Park Initiatives, he served as Director of Domestic Sales for Tradewinds Power Systems, a leading distributor in the emergency power generation industry. He will be responsible for managing the current dealer network, of over 90 dealers, and developing new dealers as well.

As the Director of Project Management, Mr. James Roberson, PMP will work with SNRY management to ensure all municipal/commercial projects are completed in a timely and cost effective manner, thus enhancing SNRY's margins. The Company's current pipeline for these projects is over $100,000,000. He has over 20 years of professional expertise in project management, customer relations, and project forecasting. Before joining Solar Energy Initiatives, Mr. Roberson was involved with several successful start-up companies, as well as a project manager for Lucent Technologies.

Mr. David Fann, Chief Executive Officer of Solar Energy Initiatives, stated, "Mr. Willis and Mr. Roberson both have extremely successful track records of working with strategic accounts and maximizing both revenue and bottom-line earnings. Their extensive knowledge and relevant experience within the alternative energy and technology markets represent significant value adds to Solar Energy Initiatives. With over $100 million in our project pipeline the Company believes that the time is right to bring in highly experienced employees to assist in efficiently facilitating these projects and to manage them in a way to maximize our profits. These key hires are an important part of our strategic plan that will allow us to drive our earnings in fiscal year 2010 thus improving our shareholder value."

About Solar Energy Initiatives, Inc.

Solar Energy Initiatives, Inc. (www.SolarEnergy.com) is executing its "RENEW THE NATION" campaign, intended to promote job growth nationwide via an aggressive grass roots effort. The main focus of RENEW THE NATION will be working with companies in the construction industry and related trades affected by the economic downturn to re-train and re-deploy their workforce into solar dealers, allowing this important national asset to meet the needs of the Solar Energy industry, the fastest growing industry in the world. We are executing on a multi-pronged approach to achieve our plan. This includes: continuing development of one of the fastest growing dealer networks in the U.S. that sells and installs solar solutions to homeowners and commercial customers; solar education and technical training to the private and public sectors, placing solar systems at commercial and municipal facilities and selling the energy output to the owner/occupant(s) through Solar Power Purchase Agreements (PPAs); and becoming a developer of solar parks bringing together landowners, utilities and our corporate resources to build large photovoltaic installations.

The Company's dealer network of solar energy installers has access to Canadian Solar (NASDAQ: CSIQ), BP Solar (NYSE:BP), GE Solar (NYSE:GE) and Suntech (NYSE:STP) equipment via its distribution agreements. While Solar Energy Initiatives is not a solar franchise, and the Company does not compete directly with industry giants such as First Solar (NASDAQ:FSLR), Kyocera (NYSE:KYO), or Sanyo (OTC:SANYY), or as a system integrator, it provides exciting and practical solutions to businesses and individuals worldwide that understand the value of solar power.

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