(Source: Business Wire)
Bytemobile, Inc., the global leader in mobile internet solutions for
wireless network operators, today announced a significant enhancement to
its Media Fidelity® suite of applications which now offers multimedia
optimization for the Apple iPhone and Google Android mobile devices. The
functionality of the new clientless solution supports video codecs such
as MPEG-4 and H.264 and the popular MP4 container. The application is
designed to help operators cope with accelerating traffic growth as a
result of video consumption on high-end smartphones.
According to analysis of data traffic across the 3G networks of
Bytemobile's larger customers, the Apple iPhone generates more than 50%
of the total traffic on the network -- with video accounting for
approximately 40% of that figure.
"The success of the iPhone has proven to be a double-edged sword for
operators," said Joel Brand, vice president of Product Management at
Bytemobile. "While the device causes users to pay a premium for data
services, the resulting traffic puts an immense strain on the network.
Now that we're seeing the beginning of the end of iPhone exclusivity
among a select few operators, we will also see increasing network
congestion and associated pressure on profitability. By implementing
data reduction solutions - in particular, media optimization - operators
can continue to service new data subscriptions without capital-intensive
investments in capacity expansion."
The Media Optimization applications deployed on Bytemobile's Unison
Mobile Internet Platform act as a transparent video proxy to alleviate
network congestion. Designed to significantly reduce video traffic while
improving the user experience, these server-based applications require
no client software and are fully interoperable across all standard media
players. This allows operators to offer their customers a highly
optimized multimedia experience and cost-effectively increase their
network's available bandwidth to service additional users and traffic.
Bytemobile's Media Optimization solutions also provide operators with
flexible control of their network resources. The video reduction
capabilities of these solutions can be strategically applied to
subscribers based on rate plan, usage profile, video source, device, or
any other identifying parameters. As a result, the solutions help
operators control network abuse and create new revenue opportunities for
customized data services and intelligent pricing plans.
About Bytemobile, Inc.
Bytemobile is a tier-one provider of integrated mobile internet
solutions which enable wireless network operators to deliver value-added
data services to consumers on all mobile devices. Bytemobile® solutions
have been installed in the networks of 111 operators in 54 countries and
12 of the world's top 15 tier-one operators. Customers include AT&T,
China Mobile, China Telecom, KDDI, KPN, Orange, Orascom, Sprint Nextel,
T-Mobile, Telecom Italia Mobile, Telefónica, TeliaSonera, Vodafone, and
WILLCOM. Bytemobile is a privately held company with regional sales and
support offices in Wokingham, U.K.; Belfast, Northern Ireland, U.K.;
Dubai, U.A.E.; Mumbai, India; Beijing, China; Seoul, Korea; Singapore;
and Sydney, Australia; and research and development centers in Patras,
Greece; Beijing, China; Mountain View, California; and Champaign,
Illinois. The company is committed to helping its customers and partners
deploy green mobile internet solutions in a sustainable network
environment. To learn more about Bytemobile, visit www.bytemobile.com.
Bytemobile, the Bytemobile logo, Media Fidelity, and Unison are
trademarks, service marks and/or registered trademarks of Bytemobile,
Inc. in the United States and other countries. All other trademarks,
service marks and product names used herein are the property of their
respective owners.
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