REDWOOD CITY, CA, Oct. 8, 2009 (Marketwire) --
REDWOOD CITY, CA -- (Marketwire) -- 10/08/09 -- Breastcancer.org has joined with Genomic Health, Inc. and Breast Cancer Network of Strength to expand My Breast Cancer Coach, a unique online tool that provides patients with a personalized report of treatment options and questions to ask their doctor based on their particular type of breast cancer.
The new Coach launches today with updated information and new features, and is available from the homepages of Breastcancer.org and Breast Cancer Network of Strength, and online at www.MyTreatmentDecision.com. Coach walks patients through a simple questionnaire narrated by breast cancer survivor Lillie Shockney, RN, Administrative Director of the Johns Hopkins Avon Foundation Breast Center, who gives audio advice to help patients better understand their individual breast cancer diagnosis. Based on the information provided by the patient, Coach yields a customized report for patients to share with their doctor as they discuss treatment options. Since it first launched in spring 2008, more than 24,000 patients have visited My Breast Cancer Coach.
"Those first few weeks following a breast cancer diagnosis can be particularly confusing for a patient, when emotions are raw and there is so much information to sift through," said Hope Wohl, CEO of Breastcancer.org. "Our organization saw My Breast Cancer Coach as a unique guide for patients at this critical juncture. Collaborating with Genomic Health and Breast Cancer Network of Strength on this important project helps us further fulfill our mission."
The updated My Breast Cancer Coach now includes a host of important new resources, including information for Stage 0 breast cancer patients, a podcast series, and an expert Q&A, all designed to address the questions and concerns of newly diagnosed patients.
Breast Cancer Network of Strength is a founding partner of Coach, and was joined this year by Breastcancer.org. "We are proud to be a part of the new My Breast Cancer Coach, which is more interactive and dynamic than ever," said Margaret C. Kirk, President and CEO of Breast Cancer Network of Strength. "The breast cancer community embraced this tool when it was first available, and we helped to make it even better."
"Every patient's breast cancer diagnosis is different, and calls for a unique treatment approach," said Kim Popovits, President and CEO of Genomic Health. "Genomic Health is committed to helping physicians and patients improve treatment decisions through genomic analysis. My Breast Cancer Coach teaches patients that breast cancer is not a one-size-fits-all disease and that they should work with their doctor to tailor a treatment course that's right for them."
About Genomic Health, Inc.
Genomic Health, Inc.
