Oct. 8, 2009 (Business Wire) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, has signed an agreement with Pechanga Resort & Casino in Temecula, Calif., to provide up to 5,000 iVIEW Display Manager (DM) controllers, an award-winning technology that enables a customer and employee interface using the game display.
Bally has been testing iVIEW DM with Pechanga since May on gaming machines manufactured by Bally, Aristocrat Technologies and Konami Gaming. Pechanga is now ready to commence a large-scale rollout by mid-October on 600 games, with plans to add iVIEW DM on all of the casino’s gaming machines over the next 24 months.
iVIEW DM enables gaming operators to present unique content and messages directly onto game screens with picture-in-picture capability, creating a customer and employee interface. The iVIEW DM screen is configurable so content can be displayed on the left, right, top, or bottom of the game screen, horizontally or vertically, without impacting game play. iVIEW DM is also backwards compatible, an important feature for many casinos.
“Protecting our customers’ previously invested capital has been at the forefront of our product development, and this is especially reflected in iVIEW DM, which is backwards compatible and can be made to work on any game with available video and touch-screen interfaces,” said Bruce Rowe, Bally’s Senior Vice President of Strategy and Business Development. “Unless an operator is opening a brand-new casino with all new games, it would be unreasonable for them to purchase or upgrade all of the gaming machines on their floor to get this type of customer portal on every gaming machine.”
Pechanga will deploy multiple applications through iVIEW DM, including marketing and rewards programs at the game and improved customer-service functions through a beverage-delivery request feature.
“We are looking forward to leveraging our world-class, high-speed infrastructure by adding iVIEW DM’s powerful window-management system to create new offerings for both our customers and employees,” said Craig Clark, General Manager of Pechanga Resort & Casino. “The successful test has shown us that the customer-service possibilities are far-reaching and will enable us to even further elevate our guests’ experience and create an interface at the gaming machine to use for advertising, marketing, customer service, game-in-game, and floorwide tournaments.”
Ramesh Srinivasan, Bally’s Executive Vice President – Systems, said, “The lessons we have learned together in the last six months are priceless. We knew from our experience with over 200 Ethernet floors and integrating our technology into existing games from every manufacturer that this would not be easy. But the reaction of the players, and the fact that Pechanga is moving forward with the large-scale deployment, says it all.”
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
