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Borders(R) is Exclusive Book Retailer for the '2009 New York Yankees Postseason Media Guide'
Thursday, October 08, 2009 3:45 PM


Guide is available beginning tomorrow, Oct. 9, in Borders and Waldenbooks stores in New York, New Jersey and Connecticut and on Borders.com

ANN ARBOR, Mich., Oct. 8 /PRNewswire/ -- Borders® today announced it is the exclusive book retailer for the "2009 New York Yankees Postseason Media Guide," the quintessential guide to the Yankees' inaugural regular season in Yankee Stadium. Customers can purchase the book beginning tomorrow, Friday, Oct. 9, at Borders and Waldenbooks stores throughout New York, New Jersey and Connecticut and on Borders.com. Customarily available only to sportswriters, broadcasters and Yankees front office staff, the guide is loaded with club stats including year-by-year results, postseason results, and what every die-hard Yankees fan will love to have at their fingertips -- notable postseason home runs since 1921. Also featured is a game-by-game review of the 2009 season and comprehensive biographies and statistics on all Yankees players that saw action this season.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091008/DE89754 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

"We're thrilled to team with the New York Yankees to provide our customers with what is undoubtedly the ultimate insider's guide to the inaugural regular season at Yankee Stadium. The '2009 New York Yankees Postseason Media Guide' is destined to become a piece of Yankees history and something that many Yankees fans will want as part of their baseball memorabilia collection," said Ron Marshall, Chief Executive Officer at Borders. "It's conveniently available at our stores throughout Yankees fan territory -- and Borders.com -- beginning tomorrow, just in time for the postseason."

"Yankees fans are fortunate that for the first time, they can walk into any Borders store in the Tri-state area and purchase a '2009 New York Yankees Postseason Media Guide,'" Yankees General Manager Brian Cashman said. "Whether you're coming out to Yankee Stadium or watching us at home, it contains everything a Yankees fan needs to know about the 2009 season."

Priced at just $15, fans will want to buy multiple copies of the guide and surprise all of the Yankees fans in their lives with this authoritative and one-of-a-kind resource.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 25,000 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/bordersmedia and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

SOURCE Borders

(Source: iStockAnalyst )


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