-- from wireless health and wellness applications, to smart transportation and energy, to mobile marketing and entertainment applications. Discussions on the show floor, in educational sessions and on the keynote stage focused on the power of mobile data and the effect of the mobile internet on business. The show runs through Friday, October 9 at the San Diego Convention Center.

On the keynote stage this morning, Qualcomm Co-founder Dr. Irwin Mark Jacobs and Chairman and CEO Dr. Paul Jacobs sat down with CTIA- The Wireless Association President and CEO Steve Largent to discuss past, present and future perspectives on the industry and what it will take to achieve wireless ubiquity. John Donovan, CTO at AT&T, discussed wireless broadband usage rates and the carrier's continued efforts to meet increasing levels of demand.

"Mobile data usage rates continue to rise at an amazing rate, and enterprise demand for applications that leverage mobile technology to make companies smarter, faster, and better is only growing," said Robert Mesirow, CTIA vice president and show director. "At the same time, increasing use of mobile technology in a business context is translating into even more exciting new devices, applications and features for the consumer. This year's show is all about mobile business and applications

-- and the ways we are interacting, living, and working."

This year's show featured announcements from a variety of players in the mobile ecosystem. From new devices -- like Samsung's Android-powered smart phone, the Samsung Moment for Sprint, Kyocera's Android offering and the FLO TV Personal Television -- to a series of new mobile games offered to Verizon subscribers, the launch of the Shazam music recognition service for Windows Mobile phones and a GPS service launch from Virgin Mobile.

Fund Fest

On October 9, the keynote stage will feature CTIA Fund Fest. CTIA, in partnership with MobiTechFest, invited budding entrepreneurs and start-ups to submit executive summaries and investor pitches for innovative mobile products and services that spanned several entry categories. A review committee comprised of partners from top venture capitalist firms evaluated the applications and selected five finalists who will present their business plans on the keynote stage.

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About International CTIA WIRELESS I.T. & Entertainment 2009®

International CTIA WIRELESS IT&E is CTIA's fall show focused on mobile business. This event brings together a unique community of enterprise users, carriers, developers and manufacturers to generate dialogue, share ideas and debate the economics of wireless innovation. Visit www.ctiashow.com.

CTIA-The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual technology events: International CTIA WIRELESS 2010 takes place in Las Vegas, March 23-25; International CTIA WIRELESS IT&E 2010 takes place in San Francisco, October 6-8. For more association information, visit www.ctia.org.

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