These services will be deployed via www.ooxmonitor.com, the OOX proprietary web-based tool. The MCN flagship Media Agency Universal Media has been an OOXmonitor Member since 2008. Now Initiative and Magna join the OOXmonitor roster of Media Agencies that are subscribed to this strategic online media planning tool. MCN or Middle East Communications Network is the arm of The Interpublic Group of Companies (IPG) in the Middle-East and North Africa. "We are glad that OOXmonitor's adoption is increasing among Media Agencies in the UAE. With Initiative and Magna on board, we can easily say that more than 50% of the Media Agencies in town are subscribed to the service today. These agencies are clearly investing in their online media capabilities in order to meet the advertisers' increasing demand for more accountability across all the communication channels,"says Liana Majed Co-founder and Managing Director - OOX.OOX have introduced the service in September 2008 for the first time in the region and are servicing major industry players namely [Media Agencies] OMD Digital, UM Online, Mediacom, Mindshare and now Initiative and Magna; [Publishers] Choueiri Group, BBC World, Jeeran.com, Dubizzle.com, Abu Dhabi Media Company and Maktoob.com.

About OOXmonitor:OOXmonitor is the sole industry service that provides Competitive Online Advertising Monitoring and Creative Ad Bank services across a multitude of websites, categories, brands and campaigns. More than 75 Websites, Newsletters and Mailing Lists are monitored daily in order to ensure a thorough and consistent coverage of the online advertising campaigns targeting the UAE market.Subscribers to OOXmonitor can enjoy access to a unique database that boasts more than 4,500 Advertising Campaigns and Creative messages, 2000+ brands and 100+ Categories with historical data that runs back to October 2007 and updated on a daily basis.The UAE has become the OOXmonitor first 'monitored' market due to the fact that it is the leading market in the region in terms of online advertising activity, investments, initiative and usage. The UAE is also home to the largest cluster of digital and online media agencies in the region. OOX are in the process of introducing more markets to their Online Advertising Monitoring portfolio starting with Saudi Arabia, expected to take-off in December 2009.About OOX:OOX is a new concept company that is committed to promoting and developing online advertising in the GCC and the Middle-East markets by providing tools, knowledge and education that help increase the adoption, value, effectiveness and ROI of this digital medium.OOX also provide tailor-made online media expertise, consultancy, training and workshops for Advertisers, Publishers and Agencies.Contact:Fouad BedranOOXCNN building, 2nd floorDubai Media City, P.O.Box : 116173 Dubai - UAET: +971 4 4334924

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