ARSgroup has a 40-year history of leading the industry in sophisticated communications optimization for many of the world's leading advertisers. After extensive testing and validation, ARSgroup is establishing the next paradigm of market research with the introduction of the ars.connect test suite, a new copy testing solution that integrates TrueSample to provide the precision of offline testing with the convenience of online testing. With ars.connect, ARSgroup has created the industry's first validated online behavioral copy testing system that is powered by state-of-the-art TrueSample technology. This disruptive innovation will help ARSgroup move to the next level of effectiveness, efficiency, and reliability in the research process while ensuring that research respondents are real, unique and engaged.

"ARSgroup has never compromised on the quality of our research, and as we planned the launch of our new ars.connect, we knew that sample quality was a critical component," said Jeffrey K. Cox, chief executive officer at ARSgroup. "MarketTools has led the industry by delivering technology that addresses the problem. By taking our industry-standard copy testing online, and making it faster, more flexible, and ensuring that only the highest-quality sample is used, we are bringing innovation to an industry where the old way of doing things is simply no longer good enough."

"We applaud ARSgroup's strategic decision to adopt MarketTools TrueSample to ensure data quality," said Joan Lewis, global consumer and market knowledge officer of Procter & Gamble. "Quality is central to our work at Procter & Gamble and we are pleased to have a supplier who is taking a leadership role in driving research quality."

"ARSgroup's decision to deliver its new online capabilities with TrueSample shows that some research innovators are recognizing that quality is core to their success," said Scott Arnold, president and CEO of MarketTools, Inc. "We look forward to partnering with ARSgroup to lead the industry in assuring quality online sample."

ARSgroup's support of TrueSample extends beyond their adoption of the technology. ARSgroup will be joining the MarketTools TrueSample Quality Council, a premier group of executives from leading consumer, marketing and research organizations dedicated to improving and standardizing the quality of online sample.