(Source: MARKETWIRE)
Adaptive Technologies, Inc. (ATi), the Intelligent Information(SM)
company, has partnered with on-demand email and one-to-one marketing
solutions provider ExactTarget to offer SMART Direct Marketing (SMART
DM) advanced predictive analytics modeling through a certified
integrated solution that provides organizations complete visibility
of target marketing activities with predictability for each
ExactTarget-generated interaction at the individual customer level.
The ATi-ExactTarget integration raises the bar on measurable outcomes
of marketing campaigns and programs with a reliable way to improve
results by ensuring that the marketing tactics used will produce a
transaction, build a relationship or drive brand awareness with
positive returns on target marketing investments.
As a certified ExactTarget Extensions Network partner, ATi provides
proprietary SaaS predictive analytics that enable ExactTarget users
to make the right offer, to the right customer, at the right time,
through the right medium, maximizing the marketing
return-on-investment. The inclusive SMART DM Email Marketing
Application Dashboard offers clients a GPS with the ability to view,
proactively manage, and report the impact of marketing as it
increases sales revenues. Clients have the information to take
immediate action to improve probabilities and outcomes.
"We are excited about our partnership and the impact it will have on
marketers' expectations, as ATi's predictive analytics direct
marketing solutions have a proven track record of providing a positive
return with an average increase in direct marketing response rates of
20% or greater," said Susan Cordts, president and CEO of Adaptive
Technologies, Inc.
ATi is the latest technology partner to join ExactTarget's Extensions
Network, a catalog of more than 50 certified integrated partners that
have proven their ability to seamlessly integrate with the ExactTarget
platform. The Extensions Network also includes other leading
technology providers including Coremetrics, Omniture, Webtrends, SLI
Systems, Bazaarvoice and ShareThis.
"The partnership between ExactTarget and ATi provides our clients
with a new solution to deliver the right offer to the right
subscriber at the right time," said Scott Roth, director of
integrated partners at ExactTarget. "The power of the two platforms
provides marketers a solution to drive higher engagement rates and
increase ROI."
The firms announced the new integration at ExactTarget's annual user
conference Connections '09, the world's largest gathering of
one-to-one marketers.
