BURLINGTON, MA, Oct. 13, 2009 (Marketwire) --

BURLINGTON, MA -- (Marketwire) -- 10/13/09 --

• Kalido, a leading provider of information management software for enterprise data governance, today announced that Daymon Worldwide, the leading broker of private brand consumer packaged goods, will standardize on the Kalido® Information Engine(TM) for product, customer and supplier master data management (MDM) and an enterprise data warehouse. The projects are part of a strategic initiative to transform Daymon's information management systems. Edgewater Technology (NASDAQ: EDGW), a Kalido systems integration partner, is working with Daymon on strategy, implementation and deployment as part of the strategic initiative. Kalido was selected by Daymon over six competitors, including two global mega-vendors.
  
  
• Daymon requires an MDM solution that can manage significant data volumes and has the flexibility to accommodate an expanded product line, supplier network and customer base. The Kalido Information Engine was selected because it delivers a fully automated, business-model-driven solution that rapidly adapts to changing business needs. Easy-to-use design tools, dynamic warehouse capabilities, data governance and fully automated integration technology increase productivity and foster collaboration between Daymon's business and IT stakeholders.
  
  
• The Kalido Information Engine will map and manage a complex dataset comprising more than 500,000 product names and stock keeping units (SKU) from Daymon's 5,000-plus suppliers and more than 100 retail customers such as Wegman's, Meijer and Winn-Dixie.
  
  
• The private label industry continues to grow as demand for private brand products has increased during the global recession. Even as the economy begins to rebound, private brand products continue to attract consumers. According to "IRI Times & Trends Report: Game-Changing Economy Taking Private Label to New Heights," private brand unit share has grown to 22.8 percent (up 1.2 points) in the past 12 months. Dollar share has grown 0.7 points to 17.6 percent. This is in line with an August Nielsen report that found private brand sales were up 7.4 percent compared to the previous year, as well as Mintel's recent findings that private brands saw twice the growth as branded items in 2008, largely due to the rapidly improving quality and packaging of store brands. Industry-wide, private label sales reached $83.3 billion by the end of 2008, up 10.2 percent from the previous year.