ST. LOUIS, MO, Oct. 14, 2009 (Marketwire) --

ST. LOUIS, MO -- (Marketwire) -- 10/14/09 -- With its cross-generation appeal, "Rock Band(TM)" has given consumers of all ages a new way to interact with and perform the music they love. And on Nov. 3, one lucky "Rock Band" band will show their new found skills, performing live in New York City. The winning band will rock out for 20 straight hours at the Energizer "Advance Into Overdrive" event at the MTV store in Times Square.

Beginning Oct. 15, Rock Band bands can visit www.rockband.com/energizer to learn about the contest and create a band profile within the challenge Facebook Application (Energizer Rock Band "Advance Into Overdrive"). Groups will have until November 3 to populate their page and gain fans. Once the entry period ends, the band with the most creative, interactive, entertaining, and fan driven page, will get the chance to perform live at the Energizer "Advance Into Overdrive" event on Friday, Nov. 13.

Not only will the winning band get the chance to perform at the MTV store in Times Square, they will receive rock-star treatment throughout their visit including luxury ground transportation, a hotel suite, and dinner at one of New York's hottest restaurants. Fans will be able to catapult the winning band into internet stardom as all of the action will be streamed live throughout the 20 hour performance on www.rockband.com/energizer.

The band will perform for 20 straight hours, signifying the 20 additional hours* of continuous playing time provided by using Energizer® Advanced Lithium batteries instead of Energizer® MAX® standard alkaline in their gaming accessories. In addition to offering long-lasting power, Energizer® Advanced Lithium has a shelf life of 10 years and weighs 33 percent less than an ordinary alkaline battery. The entire 20-hour performance will be streamed live at www.rockband.com/energizer.

"Gamers rely on Energizer® Advanced Lithium batteries to provide more power for their high-tech gaming devices including their guitars, drum sets and microphones," said Jim Olsen, Vice President of Marketing, North America for Energizer. "That's why it made perfect sense to become the official battery of 'Rock Band' and partner with them to help power one group's dream of living the rock-star lifestyle."

"Advanced Into Overdrive" Battle

The Times Square performance signals the start of the Energizer "Advance Into Overdrive" Battle of the Bands series. The Battle of the Bands is an in-game feature that allows the "Rock Band" community to play against one another remotely in themed battles. The "Advance Into Overdrive" Battle marks the first Battle of the Bands series and the longest online Battle of the Bands in "Rock Band" history.