Oct. 14, 2009 (Business Wire) -- Yesmail™ (an infoGROUP company) (NASDAQ: IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, today announced it’s being recognized as a Creative Media Award winner for Best E-mail for the Hewlett-Packard (HP) Monster Sale campaign.

Last spring, HP partnered with DreamWorks to launch a huge sale utilizing branding and themes from the Monsters vs. Aliens movie. HP tapped into Yesmail’s capabilities for creative development and deployment of the campaign. The objective was to leverage excitement surrounding the movie launch and generate incremental direct sales for HP.

The Monster Sale campaign delivered outstanding results as it proved to be one of HP’s most successful campaigns yet this year. Revenue per message sent was 80% higher than compared to other messages launched during the quarter. There was also a significant increase in click rates, which averaged 37% higher, indicating recipients found the creative appealing and that they were interested and engaged in the content.

The campaign consisted of four e-mail messages launched over 10 days from March 30-April 9, 2009. Each message leveraged key characters from the movie. More than 12 million subscribers were targeted, with each subscriber receiving all of the messages in the four-part series.

In addition to winning this award, Yesmail also had two other finalists in the Creative Media Awards e-mail category: Coca-Cola’s “Try Vault Promotions” and Microsoft’s “Enhanced Hotmail and Messenger Launch.”

About Yesmail

Yesmail is a recognized industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions and services for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.

About infoGROUP

infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.