Oct. 14, 2009 (Business Wire) -- Four U.S. retailers — Belisi Fashions; The Buckle, Inc. (NYSE:BKE); CHEFS Catalog; and Johnston & Murphy — have selected the FiftyOne Global Ecommerce solution to expand or improve their international Web sales and reach hundreds of millions of consumers around the globe.
FiftyOne enables retailers to dynamically present their existing U.S. ecommerce site as a global ecommerce site, complete with automated multicurrency merchandising, international payment processing, landed cost calculation, logistics and customs clearance facilitation, and international returns management.
“With FiftyOne, retailers can offer a single, universally branded customer experience to shoppers around the world — without the need to invest in new websites, call centers, or infrastructure,” said Kris Green, Chief Marketing Officer, FiftyOne, Inc.
The retailers announced today “are leaders in their respective industries and represent the growing appeal – and ease — of reaching out to hundreds of millions of new shoppers,” Green said. They are:
- Belisi Fashions (Belisi.com), which offers luxury handbags, neckties, scarves, and jewelry as well as fashion products from other major labels
- The Buckle, Inc. (buckle.com), a leading retailer of casual apparel, footwear, and accessories for fashion–conscious young men and women
- CHEFS Catalog (chefscatalog.com), the leading catalog retailer of top-quality cooking equipment at exceptional values for home chefs and cooking enthusiasts
- Johnston & Murphy (johnstonmurphy.com), a retailer of premium selection of men’s and women’s footwear, accessories, apparel, and gifts
Ensuring a Quality Customer Experience
Executives at Johnston & Murphy selected FiftyOne to dramatically improve the firm’s previous poor experience with global ecommerce, which was marked by the difficulties of international shipments and customer dissatisfaction with the imposition of local duties and fees upon delivery, according to Director of Customer Information Heather Marsh.
“FiftyOne was the all-inclusive solution,” said Marsh. “FiftyOne provides fraud screening and exchange rates, and fits right into our checkout cart so transactions are as seamless as possible. And FiftyOne guarantees the landed costs for our customers — to ensure our customers are informed and satisfied throughout the process.”
Implementing with Experience
Repeated requests from shoppers outside the U.S. prompted CHEFS Catalog to explore the potential of “going global,” said Mona Van De Weghe, Ecommerce Director at CHEFS.
According to Dale Schuman, IT Director, “as we investigated possible solutions, it became clear that the people at FiftyOne are very experienced.
