3Dconnexion, a subsidiary of computing device manufacturer Logitech, won first prize in the CRM Launch category for its use of SugarCRM as a global customer management platform. 3Dconnexion is the third SugarCRM customer to win the CRM Best Practice Award. This is also the third award for Insignio, a German-based partner of SugarCRM, who managed the implementation for 3Dconnexion.

"This award is confirmation of the value SugarCRM delivers to its customers through best-in-class CRM capabilities and an incredible network of channel providers," said Liz Smith, vice president of SugarCRM Europe. "SugarCRM congratulates 3Dconnexion for its innovative use of SugarCRM, and Insignio for winning its third CRM Best Practices award."

3Dconnexion control devices use technology originally developed for robotics and space exploration to serve the needs of a wide variety of users, including gamers, students, animation professionals and product designers. Currently, its 3-D mice support more than 150 different CAD, DCC, AEC and GIS applications. 3Dconnexion is headquartered in Fremont, California. The company's European headquarters are in Seefeld near Munich, and it has locations in 10 countries worldwide.

3Dconnexion's existing CRM system was spread across multiple databases making it difficult for employees to consolidate, share and measure information. 3Dconnexion enlisted SugarCRM and Insignio to implement a single CRM platform that would consolidate core processes for online marketing, sales, services and reporting.

With aligned processes between multiple customer touch points and internal sales, marketing and support operations, 3Dconnexion's can provide more responsive and engaging customer interactions. In addition, key integrations tie the CRM system into Google Maps, 3Dconnexion's e-commerce platform and partner portal. The new CRM system currently serves employees in seven languages in Europe and the United States.