BEIJING, Oct. 19, 2009 (Xinhua News Agency) -- VisionChina Media (NASDAQ:VISN) Inc. (VISN.Nasdaq), a Chinese provider of out-of-home digital television advertising networks on mass transportation systems, announced that it has entered into an exclusive ad agency contract with Xiamen TV Digital Media Co., Ltd.
The three-year exclusive contract grants VisionChina the right to sell a minimum of 100 advertising minutes per day to non-Xiamen-based advertisers nationwide for 18 hours of daily programming supplied by Xiamen TV Digital Media.
The deal expands VisionChina's network coverage to include Xiamen city, a city of 2.5 million residents in southeastern China's Fujian Province and further enhances its leading market position.
VisionChina's out-of-home digital television advertising network has by far covered over 30 major cities in China, reaching over 400 million viewers each day. It owns over 160,000 TV terminals, taking up 70 percent of China's total.
Xiamen TV Digital Media is a subsidiary of Xiamen Media Group, featuring over 1,800 screens on buses and about 8,000 screens in buildings, airports, railway stations, and bus stops.
By expanding business coverage, an industry analyst held that VisionChina is building a national network integrating bus digital mobile television advertising network and subway mobile television advertising network.
