(Source: MARKETWIRE)DMA09 Conference and Exhibition -- Portrait Software, a leading provider of insight-driven customer interaction software, has received an inaugural DMA Future Innovators Award for its Uplift Optimizer solution. The Future Innovators is an annual award recognizing significant advances made in the field of marketing. The awards were presented on Sunday, October 18th at a reception in the San Diego Convention Center at the DMA09 Conference and Expo.

Uplift Optimizer is an analytic software package that helps marketers focus their campaigns to target only those whose opinions can be positively influenced by marketing, avoiding wasted money and effort on others. The solution has helped users significantly boost marketing campaign ROI, improving campaign results by 30-300 percent -- while reducing direct marketing program costs by as much as 40 percent.

Uplift Optimizer helped telecom service provider, Telenor, achieve customer retention results that were 36 percent better than their prior analytic best practice. U.S. Bank was able to improve their net revenue from their cross-sell campaigns by more than 300 percent by implementing Uplift Optimizer, while simultaneously reducing program costs by 40 percent. Among the other companies benefitting from Uplift Optimizer are Dell, Fidelity, Fingerhut, Nationwide Insurance, and Lloyds Banking Group.

"Portrait Uplift Optimizer enables companies to significantly increase the ROI of their marketing campaigns through improved customer targeting, reducing both program costs and time wasted on misguided targets," said Mark Smith, EVP, Portrait Software. "Determining the needs of individual customers before making marketing contact helps you target your message, ensure that it's heard and increase the probability of a resulting sale. The effectiveness of uplift modeling as a marketing campaign driver speaks volumes to the value of strategic marketing investments for organizations."

The DMA Future Innovators award will be presented annually to suppliers of new products or services who are exhibiting at the event. Winners are chosen based on how well their product or service has influenced and improved the marketing industry throughout the previous 12 months.

Portrait Software is showcasing its customer interaction software in Booth #2634 in the DMA09 Exhibit Hall in the San Diego Convention Center on October 19-22. Visit Portrait at DMA09 to learn how marketing organizations worldwide are using insight-driven customer interaction solutions to increase customer retention, company profits and overall marketing ROI.

About Portrait Software

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.

For more information on Portrait Software, please visit: www.portraitsoftware.com

Contacts:
Liz Swenton/Lillian Dunlap
portrait@marchpr.com
617-960-9872

SOURCE: Portrait Software

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