(Source: Business Wire)National Money Mart Company, a subsidiary of Dollar Financial Corp (NASDAQ:DLLR) and Canada's leading convenience financial service provider, today welcomed news that the Province of British Columbia will finalize its regulation of the payday loan industry as of November 1, 2009, including a maximum rate of borrowing, with a regime that will balance strong consumer protection with a viable payday loan industry. Money Mart currently provides payday loans below the government's rate cap and is the lowest cost payday loan provider in British Columbia.

British Columbia follows Nova Scotia, which was the first province to be exempted from section 347 of the Federal Code on August 1, 2009, effectively enabling British Columbia to implement its own rates and regulations on November 1, 2009 with respect to the governance of payday lending. Similarly, the Province of Ontario is in the final steps of completing its exemption from section 347. Nova Scotia, British Columbia and Ontario collectively comprise more than 75% of the Company's company-operated store base in Canada.

Commenting on the announcement, Syd Franchuk, the Chairman of National Money Mart Company, stated, "We are very pleased with the significant step that British Columbia has taken, which should serve to maintain this important industry for the many consumers who have come to rely on it to help manage their daily lives. We look forward to the completion of similar initiatives to enact viable and balanced industry regulations currently being progressed in the provinces of Ontario, Alberta, Saskatchewan, Manitoba, New Brunswick and Prince Edward Island."

Money Mart is a founding member of the Canadian Payday Loan Association (CPLA) that has been working for five years towards provincial regulation of the industry.

About Dollar Financial Corp

Dollar Financial Corp is a leading diversified international financial services company primarily serving unbanked and under-banked consumers. Its customers are typically service sector individuals who require basic financial services but, for reasons of convenience and accessibility, purchase some or all of their financial services from the Company rather than from banks and other financial institutions.