(Source: Business Wire)Yesmail (an infoGROUP company) (NASDAQ: IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced today, the release of 2 key features in the Yesmail Enterprise e-mail marketing platform: mobile e-mail and short message service (SMS) campaign management. With mobile and SMS capabilities, e-mail marketers can rapidly develop and execute highly-targeted cross-channel campaigns for which the benefits are:

Identify subscribers who are reading e-mails on mobile devices and which devices they are using

Embed mobile-friendly content in HTML-formatted e-mails

Establish new communication channels with customers

Establish levels of direct customer interaction to drive incremental sales, gain direct input from customers and enable new channel for direct response

Establish "near-time" communications via timely alerts and direct response

Mobile marketing continues on a steady march towards high-adoption by enterprise marketers, becoming more commonplace with the shift in consumers behavior towards the digestion of information and communications. The Radicati Group estimates 139 million mobile e-mail users with expectations of growing to 1 billion over the next four years.

Optimize e-mail for iPhones first

Forty-two percent of iPhone users say they are now using e-mail on their mobile device more often than previously over the past six months. As a larger percentage of consumers begin to use mobile devices as their primary e-mail tool, marketers should begin optimizing their e-mail content and consider testing e-mail design that is optimized for specific mobile devices. Based on Yesmail's initial monitoring, optimizing content for the iPhone is the right place for e-mail marketers to start.

Seamless tools for message design and testing

Cross-platform e-mail rendering optimization is critical for leading marketers as consumers rapidly adopt smart phones and new social networking platforms for e-mail. Yesmail has partnered with Pivotal Veracity, so that within the Yesmail Enterprise e-mail platform, e-mail marketers have the power of PV's eDesign Optimizer at their disposal to run critical verification processes on images, links and coding, as well as visually preserve branding and messaging integrity through an extensive range of mobile, desktop and webmail screenshots.