(Source: Business Wire)

ATG
(Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of commerce
solutions, today introduced ATG Commerce Suite including ATG
Commerce 9.1 and ATG Optimization Services, delivering a best-in-class
approach to cross-channel selling that transcends the traditional
e-commerce model and powers the company's vision for Commerce Anywhere.
The latest release of ATG's commerce platform also introduces a new
module called Multisite Internationalization, which streamlines
operations for organizations that manage multiple sites for different
countries and brands.
"Commerce Anywhere is ATG's vision for the next generation of commerce
solutions that break down the barriers between individual customer
interactions in siloed channels," said Nina McIntyre, ATG's senior vice
president and chief marketing officer. "ATG is providing a holistic
solution to choreograph the purchase process over time and across
channels including the Web site, call center, in-store kiosks, social
networks, and mobile devices."
As the only commerce solution that combines a commerce platform,
business user applications, and on demand optimization services, the ATG
Commerce Suite provides customers with a one-stop solution for the next
generation of Web storefronts, while improving operational efficiency,
attracting more visitors, increasing conversion rates and average order
sizes, and driving customer loyalty. The new release also includes
enhanced support for mobile devices and social media, including web
services for delivering commerce capabilities to smartphones such as the
iPhone and social sites, including Facebook. The recently launched ATG
Mobile for iPhone® and iPod touch® application
takes advantage of these web services.
"The e-commerce platform is evolving to become the foundation for all
customer-facing commerce applications, regardless of the channels used,"
said Bill Zujewski, vice president of product marketing at ATG. "As the
online channel becomes core to the way shoppers research and buy
products and services, the "e" in e-commerce is fading away.