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ATG Releases New Version of Industry-Leading Commerce Suite Featuring Cross-Channel Support and Multisite Management
Monday, October 19, 2009 10:56 AM


(Source: Business Wire)trackingATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of commerce solutions, today introduced ATG Commerce Suite including ATG Commerce 9.1 and ATG Optimization Services, delivering a best-in-class approach to cross-channel selling that transcends the traditional e-commerce model and powers the company's vision for Commerce Anywhere. The latest release of ATG's commerce platform also introduces a new module called Multisite Internationalization, which streamlines operations for organizations that manage multiple sites for different countries and brands.

"Commerce Anywhere is ATG's vision for the next generation of commerce solutions that break down the barriers between individual customer interactions in siloed channels," said Nina McIntyre, ATG's senior vice president and chief marketing officer. "ATG is providing a holistic solution to choreograph the purchase process over time and across channels including the Web site, call center, in-store kiosks, social networks, and mobile devices."

As the only commerce solution that combines a commerce platform, business user applications, and on demand optimization services, the ATG Commerce Suite provides customers with a one-stop solution for the next generation of Web storefronts, while improving operational efficiency, attracting more visitors, increasing conversion rates and average order sizes, and driving customer loyalty. The new release also includes enhanced support for mobile devices and social media, including web services for delivering commerce capabilities to smartphones such as the iPhone and social sites, including Facebook. The recently launched ATG Mobile for iPhone® and iPod touch® application takes advantage of these web services.

"The e-commerce platform is evolving to become the foundation for all customer-facing commerce applications, regardless of the channels used," said Bill Zujewski, vice president of product marketing at ATG. "As the online channel becomes core to the way shoppers research and buy products and services, the "e" in e-commerce is fading away.



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