MOUNTAIN VIEW, CA, Oct. 19, 2009 (Marketwire) --

MOUNTAIN VIEW, CA -- (Marketwire) -- 10/19/09 -- Today, eHealth, Inc. (NASDAQ: EHTH), parent company of eHealthInsurance, the leading online source of health insurance for individuals, families, and small businesses, announced the launch of a new online service to help consumers learn about, and get access to, quality Medicare health plan options.

Through www.eHealthMedicare.com, Senior Americans and other Medicare-eligible consumers can access easy-to-understand information about the federal government's traditional Medicare program and private Medicare options. The website provides information and resources about Original Medicare (Parts A and B), Medicare Supplement (Medigap), Medicare Advantage (Medicare Part C) and Prescription Drug coverage (Medicare Part D). The service also gives consumers access to leading Medicare insurance companies that can help them find and apply for the Medicare health plans that best meet their needs. Individuals that want personal assistance can also access telephone support (Toll Free: 866-646-7654) from licensed health insurance advisors that specialize in insurance coverage and planning for Seniors.

eHealthMedicare.com features a "Doughnut Hole Calculator" that helps consumers save money on their prescription drug costs. With the Doughnut Hole Calculator, consumers are able to enter the medications they are currently taking. The Calculator tool then estimates the consumers' total out-of-pocket costs and whether they could fall within the coverage gap, known as the "Doughnut Hole," on a Part D plan. In addition the Calculator provides consumers with a listing of lower-cost alternate medications that they can share with their physician to determine their appropriateness. The Doughnut Hole Calculator is a particularly valuable tool for Seniors that have chronic conditions or are taking maintenance medications.

"Addressing the needs of the growing population of Medicare beneficiaries is a natural next step for eHealth," said Gary Lauer, chairman and CEO of eHealth, Inc. "Whether Seniors have been in the program for years, or are joining it for the first time, there is a demand for clear, concise information about benefits, coverage and options. We are applying our expertise to give consumers access to information and tools to make their review and decision-making process easier."

With Medicare's annual election period starting on November 15 and running through December 31, 2009, eHealthMedicare.com is providing a timely resource for Seniors that are now researching their Medicare plan options for the upcoming year.