Oct. 19, 2009 (Business Wire) -- Coffee drinkers have a new reason to celebrate with the introduction of the Donut House™ Collection, a full line of regular, decaf and flavored coffees in K-Cup® portion packs for use with Keurig® Single-Cup Brewing Systems.
The four varieties in this collection, rolled out by Green Mountain Coffee®, include Donut House™ Coffee, Donut House™ Decaf, Chocolate Glazed Donut™, and Cinnamon Roll™ coffees. This lineup offers a delicious, straightforward cup of coffee, and flavored selections with the taste and aroma of freshly-glazed goodness.
“Coffee and a donut is a combination that’s hard to resist,” said TJ Whalen, Vice President of Marketing for Green Mountain Coffee Roasters, Inc.’s Specialty Coffee Business Unit. “Our Donut House Collection of K-Cups delivers a bold, dependable richness and flavor you can enjoy without stepping out of your own house. The taste reminds me why I first started drinking coffee.”
The friendly donut man on the product packaging suggests days gone-by when life was less complicated and coffee was ordered “regular.” The Donut House Collection of coffees for home or office can be found in 24-count boxes of K-Cups now available online at www.GreenMountainCoffee.com and at www.Keurig.com. Specially designed All Coffee, No Crumbs™ diner mugs are also available for purchase online. To order these K-Cups for office coffee service, call 1-800-432-3402.
Visit www.DonutHouseCoffeeKCups.com to find out how to “Drop a Donut House on Your Friend” and receive $1 off coupon.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee® and Newman’s Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully’s Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.
GMCR routinely posts information that may be of importance to investors in the Investor Services section of its web site, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
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