(Source: Milwaukee Journal Sentinel)

By KATHLEEN GALLAGHER
By KATHLEEN GALLAGHER
Pehr Anderson went to a telecommunications software conference in
Chicago to learn more about FreeSwitch, a cutting-edge software used
in his voice technology company's research labs.
What he didn't expect to learn was that the mastermind behind
FreeSwitch -- a free program that helps developers build Internet-
based phone systems -- was operating out of the basement of a
Brookfield home.
From his desk next to a vintage 1980s "High Speed" pinball
machine, FreeSwitch mastermind Anthony Minessale II works with
customers and fellow programmers in far-flung places such as Africa,
Pakistan, Russia, the United Kingdom and Silicon Valley.
A University of Wisconsin-Milwaukee dropout -- the curriculum was
too "Old World," he says -- Minessale is the primary author of the
popular software program that could help change the way voice
communications are transmitted and how much it costs to transmit
them.
Software developers are using FreeSwitch to build new ways for
moving voice communications over the Internet as easily as they move
through conventional telephone wires.
"He's got a global community of people using and feeding
solutions into this nexus. This is the coming core infrastructure
for how carriers route voice traffic in the future," said Anderson,
vice president of platform technology at harQen LLC, a Milwaukee
voice-to-Web audio company. Anderson also was a co-founder of NBX
Corp., an early developer of network-based phone systems acquired by
3Com Corp. for $90 million in 1999.
The advanced voice services built on FreeSwitch get handled by
servers as a routine piece of Internet traffic, Anderson said.
Big telephone companies have closely guarded telephone technology
for years. But open source projects -- where developers publicly
collaborate to create the software -- like FreeSwitch and its
competitor, Asterisk, are breaking through those secrets, Minessale
said.
Unlimited calling plans show the phone industry's weakening
clout, he said. And that's just the beginning.
"We're going to empower all these people to come up with crazy
ideas," said Minessale, 39. "It empowers a new market."
FreeSwitch has wide appeal because it helps create voice systems
that can do things like tell which line a colleague is using or
allow a user to park a call so a co-worker can pick it up.
FreeSwitch developers can work in any computer language and link to
any network, said Kristian Kielhofner, co-founder of Star2Star
Communications, a Sarasota, Fla., company that provides Internet
phone service.
Minessale and his team -- Michael Jerris in Michigan and Brian
West in Oklahoma -- had day jobs selling toll-free and fax/e-mail
services for a Web hosting company. They got interested in telephony
software while researching ways to manage calls to its customer
service center. Minessale became a star developer for Asterisk, but
crashes and other issues prompted him to start developing an
alternative.
He launched the FreeSwitch project in January 2006, and three
years later, Internet searches for have leaped. Minessale and his
team are earning a living using FreeSwitch to design products for
Barracuda Networks, a Silicon Valley maker of security and network
products. Their CudaTel communications server that provides voice
over Internet protocol, or VoIP, phone systems for businesses came
to market in August.
"We conducted a pretty in-depth search and evaluated a lot of
technologies in the marketplace and found FreeSwitch to be
enterprise class, easy to use and affordable," said Sean Heiney,
Barracuda's director of new product initiatives.
Minessale and his team also are making money through a support
company they run called FreeSwitch Solutions.
Meanwhile, Kielhofner says he and other developers are so
"smitten" with the way FreeSwitch is helping them power their
telephone and fax companies without the $100,000 or more a
commercial software would cost them that he wrote a first-ever
testimonial blog post.
"It's as if Anthony, Brian, Michael and everyone else on the
FreeSwitch team are constantly sitting around, agonizing every
detail of this awesome piece of software just as Hanz, Fritz and
Karl are in Munich agonizing over every detail for the next BMW 7
Series," Kielhofner wrote.
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