Red Robin to give away FREE Child ID Kits and donate 50 cents from every gourmet burger sold during grand opening week to the National Center for Missing & Exploited Children
Oct. 19, 2009 (PR Newswire) -- GREENWOOD VILLAGE, Colo., Oct. 19 /PRNewswire-FirstCall/ -- Red Robin Gourmet Burgers, Inc. (Red Robin) - known for serving high-quality gourmet burgers in a kid- and family-friendly atmosphere for the past 40 years - will open a new Red Robin(®) restaurant in National City, located at 3030 Plaza Bonita Road, in the Plaza Bonita Shopping Mall on Monday, Nov. 2 at 11 a.m. To support child safety efforts in the National City community, Red Robin will give away Child ID Kits for FREE* during grand opening week from Nov. 2 to 8. In addition, to celebrate Red Robin's ongoing commitment to kids and families, the National City restaurant has partnered with the National Center for Missing & Exploited Children (NCMEC) to host a Burgers With A Heart(®) fundraiser during grand opening week. Red Robin will donate 50 cents from every gourmet burger sold during this time to NCMEC to support its child safety initiatives.
"We look forward to serving craveable gourmet burgers to the community in the National City area, while also supporting child safety efforts in the local community through our Child ID Kit program," said Eric Houseman, Red Robin president and chief operating officer. "We invite everyone to come to Red Robin to enjoy one of our more than two dozen high-quality gourmet burgers, learn more about child safety, and help us support the National Center for Missing & Exploited Children."
Red Robin focuses its philanthropic support on local and national causes that promote the health, welfare and education of children, families and citizens in the communities it serves. Because Red Robin is all about kids and families, its ongoing partnership with NCMEC continues to grow through the company's new restaurant openings and additional programs such as Red Robin's Kids Cook-Off.
"On behalf of the National Center for Missing & Exploited Children, I would like to thank Red Robin for their generous support of our mission," said Robbie Callaway, NCMEC co-founder and past Chairman of the Board. "It is important that we empower families to make safer decisions for their children, and communication and education are vital tools in that effort.
