ATLANTA, GA and REDWOOD CITY, CA, Oct. 20, 2009 (Marketwire) --

ATLANTA, GA and REDWOOD CITY, CA -- (Marketwire) -- 10/20/09 -- As mobile, especially text messaging, continues to become the communications method of choice across many aspects of life, Premiere Global (NYSE: PGI) has integrated Clickatell's leading SMS-as-a-Service platform to provide customers with the option of adding mobile text message alerts into all aspects of existing business communications, often including email, voice, online, and physical mail communications.

Headquartered in Atlanta, Georgia, Premiere Global Services has presence in 24 countries and is accessed by nearly one million end users from an established base of more than 50,000 customers, including ~90% of the Fortune 500.

Premiere Global Services provides customers with the ability to tap into Clickatell's gateway to immediately start sending SMS notifications to millions of customers with a click of a mouse. Through a simple enhanced interface in Premiere Global Service's software, customers can easily and quickly add and customize SMS distribution based on user preferences and opt-in choices.

The partnership provides global customers with the ability to integrate, send and manage large scale SMS communications with customers; reaching more people in more countries, more often, in less time via mobile text messaging -- a preferred choice by most consumers.

Premiere Global Services is already being used in a myriad of sectors including airlines, banking, collection, hospitals, insurance, pharmaceutical, and retail drug markets to manage communications across many platforms and IT environments. The partnership with Clickatell allows Premier Global Service's customers in these segments to offer high value text-based flight status notifications, delivery reminders, trade confirmations, transaction alerts, appointment reminders, automated notifications to streamline accounts receivable, and payment reminders to improve cash flow by reducing the number of outstanding payments and eliminating the need to employ a 'live agent' call center for collections purposes.

"By integrating text messaging into existing business processes, companies are gaining competitive advantage, excelling at customer services and improving their operational efficiency," said Pieter de Villiers, Clickatell CEO. "Already available on 4 billion+ handsets worldwide, SMS remains the most used mobile application -- over instant messaging (IM), media rich MMS, mobile email, and even voice in many regions.