Oct. 20, 2009 (Business Wire) -- THQ Inc. (NASDAQ: THQI) and JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced that WWE® SmackDown® vs. Raw® 2010, the latest edition to the distinguished fighting videogame franchise, is now available at North American retailers for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Wii™ video game system and Nintendo DS™.

Featuring the most authentic, entertaining and compelling simulation of World Wrestling Entertainment® programming to date, WWE SmackDown vs. Raw 2010 unleashes unparalleled creative and online freedom, including an enhanced Create-a-Superstar Mode and WWE Story Designer, key franchise improvements and a more comprehensive roster of today’s most prominent WWE Superstars and Divas than previous versions. WWE SmackDown vs. Raw 2010 is rated “T” for Teen and is available for the suggested retail prices of $59.99 (Xbox 360 and PlayStation 3 system), $49.99 (Wii), $39.99 (PlayStation 2 system and PSP system) and $29.99 (Nintendo DS).

“WWE SmackDown vs. Raw 2010 gives players the definitive sandbox in which to create, customize and share their gameplay experiences,” said Brian Coleman, vice president, global brand management, THQ. “Aligned with on-point franchise updates to the core gameplay experience and a sizable roster of today’s most prominent WWE talent, WWE SmackDown vs. Raw 2010 is the perfect addition to the collection of any fighting, sports, hit-driven or WWE videogame enthusiast this fall.”

“WWE SmackDown vs. Raw 2010’s distinctive gameplay offerings are on track to take the franchise into a new virtual ring,” said Nelo Lucich, senior vice president of interactive, JAKKS Pacific. “We look forward to seeing an incomparable outpouring of creativity from our fans using the Create-a-Superstar Mode and WWE Story Designer to showcase their unique Superstars, finishing moves, story designs and more as they construct and then share their WWE vision online, through the WWE Community Creations interface, with others from around the world.”

About WWE SmackDown vs. Raw 2010 – Creative and Online Freedom

WWE SmackDown vs. Raw 2010 introduces a new Create-a-Superstar Mode, including a fresh look, all-new 3-D parts and improved graphical quality, allowing players to create Superstars and Divas comparable in quality with their in-game WWE counterparts. A new Paint Tool enables detailed creation of tattoos, logos and other unique designs, while a franchise-first Superstar Threads feature lets players create alternate ring gear for Superstars and Divas by customizing the colors of shirts, pants, face paint, elbow pads, boots and more. The game’s Create-a-Finisher Mode has been updated to let players create acrobatic and gravity-defying diving attacks from the top turnbuckle, as well as move their creations to new heights by adjusting the trajectory. In addition, Create-a-Finisher delivers an extensive assortment of new moves from the front grapple position.

Taking creativity even further, WWE SmackDown vs. Raw 2010 marks the debut of WWE Story Designer. In this new mode, players can create and customize their own storylines and cut scenes, including selection of talent and scene locations, writing their own dialogue, adjusting camera angles, choosing from over 100 scene animations, assigning talent emotions and much more. Players may also construct each night’s show card with matches, unique match stipulations, interference events and other story twists and turns.

WWE SmackDown vs. Raw 2010 empowers players with not only extensive creative freedom but the ability to share their gameplay experiences as well. For the first time in franchise history, the WWE Community Creations interface enables players to upload their creations online, including created Superstars and Divas, story designs, finishing moves, highlight reels and screenshots, and share them with others around the world.