Oct. 20, 2009 (Business Wire) -- John Moore, a former Starbucks and Whole Foods marketer and author of the highly popular “All Things WOM” blog, will be the special guest at a free webinar on Wednesday, November 4, 2009 at 2 PM EST/11 AM PST.
The webinar is co-sponsored by Zuberance, the leading Word of Mouth company that delivers sales now, and the Word of Mouth Marketing Association (WOMMA.)
Entitled “Creating & Energizing Brand Advocates,” the webinar will discuss how to harness the proven power of Word of Mouth to drive brand recommendations, leads, and sales. The webinar will feature real-world B2C and B2B case studies and data plus practical tips and advice on how marketers can leverage authentic Brand Advocates to turn Word of Mouth into sales now.
About the Presenters
John Moore was formerly in marketing at Starbucks Coffee and Whole Foods Market. Today, through his Brand Autopsy Marketing Practice, he shares marketing advice with businesses aspiring to earn unwavering devotion from customers and employees. As a long-time believer in the power of Word of Mouth Marketing, John is putting his experience and passion to good use as a WOM Enthusiast for the WOMMA.
In this role, John educates and motivates businesses to use Word of Mouth marketing effectively and ethically. And, he serves as a WOMMA spokesperson addressing hot-button topics such as the recent U.S. Federal Trade Commission (FTC) guidelines on endorsements and testimonials used in advertising as it relates to social media marketing programs. John’s “All Things WOM” is one of the most popular marketing blogs on the Internet. John is also author of the well-read Brand Autopsy blog and the author of “Tribal Knowledge,” a business management book.
Rob Fuggetta, founder and CEO of Zuberance and the world’s foremost expert on Brand Advocacy, will join John to discuss how to engage and energize Brand Advocates. Rob has more than 20 years of Word of Mouth marketing experience. He developed and led WOM marketing programs for Apple via his association with Regis McKenna, Inc. Rob is the former Chief Marketing Officer for Genuity, where he launched the award-winning “Black Rocket” marketing campaign. He is the leader, visionary, and driving force behind Zuberance.
Registration Information
Register now at www.zuberance.com/webinar. Attendance is limited.
About Zuberance
Zuberance is the leading Word of Mouth company driving sales now. Zuberance’s ground-breaking Word of Mouth marketing solution enables companies to identify and mobilize their highly-satisfied customers (AKA “Brand Advocates”) plus track results in real-time. Zuberance customers include Global 2000 companies plus growing companies. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. For more information, visit Zuberance at www.zuberance.com, call 888.967.9746 or email matt@zuberance.com.
About WOMMA
WOMMA (www.WOMMA.org) is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms – or marketing techniques that include buzz, viral, community, and influencer marketing as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry. WOMMA currently has approximately 400 members, including marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
