Oct. 20, 2009 (PR Newswire) --

NEW YORK, Oct. 20 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced today that it has entered into a multi-year relationship with Age Group Ltd. to manufacture, market and sell pet-care products, which will be sold through PetSmart, Inc. (Nasdaq: PETM), the largest specialty retailer of services and solutions for pets. The line will include a wide range of pet accessories, including apparel, collars, leashes, bedding, grooming supplies, toys and more. The first products are expected to roll out in the second quarter of 2010.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091020/NY95154 )

Martha Stewart is widely known for her devotion to animals. Pet-related content is featured in Martha Stewart Living and on the nationally syndicated daily TV series The Martha Stewart Show; Martha Stewart Living Radio on SIRIUS XM offers pet programming daily. The company recently introduced a pets channel on marthastewart.com, including "The Daily Wag," a popular blog written from the perspective of Martha's beloved French Bulldogs, Francesca and Sharkey. Martha herself is actively involved in promoting animal welfare; earlier this year she was recognized for her efforts with the ASPCA Presidential Service Award.

Martha Stewart, Founder of MSLO, said, "I have always loved having a lot of pets - dogs, cats and birds, and consider them members of my family. It is very important to me that domestic animals be well fed, well groomed and well cared for, and I have always prided myself on the good health and happiness of my pets. I look forward to working with Age Group and PetSmart to provide other pet owners with the types of Martha Stewart-designed products that will keep pets happy, safe and healthy."

"We're bringing two world class brands together under one roof," said Matt McAdam, PetSmart's Vice President of Merchandising. "By being the only pet specialty retailer to offer Martha Stewart's pet products, we're giving our pet parents yet one more reason to shop our stores to find the unique solutions they want and need to keep their pets healthy and happy."

MSLO Executive Chairman and Principal Executive Officer Charles Koppelman stated, "We see tremendous potential for MSLO in the estimated $50 billion pets market and are very pleased to begin establishing a retail presence in this category through PetSmart.