Oct. 20, 2009 (PR Newswire) -- HOFFMAN ESTATES, Ill., Oct. 20 /PRNewswire/ -- Reading is important, regardless of where the book is purchased. That's why today, Sears Holdings is announcing that it will reward customers for qualifying book purchases on Sears.com, Target.com, Walmart.com and Amazon.com.

Sears.com's new, innovative program is both simple and rewarding:

1. Buy an eligible book* on Sears.com, Target.com, Amazon.com or
Walmart.com;
2. Email the receipt to us at readamerica@customerservice.sears.com; and

3. Get an online credit equal to the purchase price (up to $9) to use
towards a purchase of $45 or more on Sears.com.**

"The $9 credit can be used at Sears.com on the purchase of any items so it's like getting the books for free," said Imran Jooma, senior vice president for Online at Sears Holdings. "We believe this program will benefit the thousands of customers who buy books every day by putting more money into their pockets."

Sears.com is simple and easy to use. The Web site offers the option to create a helpful profile that allows customers to keep track of their purchases, lists and addresses. Creating a profile makes returning to shop at Sears.com easy and worry free, particularly with the holidays right around the corner.

The award-winning*** Sears.com has not only dramatically increased its online product offering, but has also added other unique benefits to better help customers with their busy schedules and lives. "We want to help our customers keep their homes and families running smoothly, which is why we recently created ShopYourWay(TM)," said Jooma.

ShopYourWay(TM) gives customers the ability shop how they want, when they want. Highlights of the program include:

--  Choice to Get It Today - Sears offers "Buy Online. Pick up in Store,"
backed by its READY IN 5-GUARANTEED promise. For added convenience,
customers can take advantage of curbside pickup at select locations
where the item will be delivered to their car by a store associate.
Sears is also the leader in providing a seamless and secure way for
someone else to pick up their purchase at a store.
--  Shopping Choices - Customers can shop in store, online, via phone or
through the industry leading Sears2go mobile site.
--  Product Assortment - Find millions of products on Sears.com, ranging
from books to electronics to jewelry to appliances, clothing, shoes,
tools and power lawn & garden equipment.
--  Choice to Ask for Help - If customers can't find what they are looking
for online, they can utilize Sears' FREE Personal Shopper Program.