Oct. 20, 2009 (Business Wire) -- Accenture (NYSE: ACN) and Adchemy, the pioneer of audience relationship management (ARM), have formed a global alliance to help large companies and their agency partners build more effective digital experiences with their customers. The alliance will give clients a new way to identify, engage and acquire customers. As part of the alliance agreement, Accenture has taken a minority equity stake in Adchemy and Tim Breene, Accenture’s senior managing director of Strategic Initiatives, has joined Adchemy’s Board of Directors.

The alliance will extend the capabilities of Accenture Interactive, a business launched by Accenture in September that helps companies develop world-class digital marketing capabilities, enhance the development and management of their websites and online marketing capabilities, and optimize their online and offline marketing investments.

Accenture and Adchemy will team to offer an enterprise-scale technology platform, which includes software as a service and support, combined with best-practice methodologies, and a range of consulting services including analytics, Web development and digital managed services. Adchemy will provide its audience relationship management technology, which enables marketers to build relationships with anonymous consumers before they become customers.

Adchemy’s state-of-the-art Audience Management Platform uses science and data to help large marketers and their agencies connect with their audience in meaningful ways. Most companies face significant barriers in tailoring their digital marketing to each audience segment. Furthermore, functional departments often have their own siloed relationships with audiences, forcing the interaction to re-start at each consumer touch point. The Adchemy platform is used by clients to manage the entire marketing experience, allowing marketers to efficiently deliver customized and continuous interactions with audience members at mass scale to maximize engagement and conversion.

Adchemy’s platform will be integrated with the Accenture Intelligent Digital Platform, a solution that combines leading-edge technology and analytics to analyze customer behavior and deliver compelling website experiences. Combining the two platforms will provide a single platform that for the first time allows marketers to have visibility into and optimize the end-to-end consumer experience across the major forms of online and offline marketing.