Second WHOPPER(TM) Bar in Singapore to Open in the NextFew Months
Oct. 20, 2009 (Business Wire) -- Burger King Corp. (NYSE:BKC) today announced the opening of its first WHOPPER™ Bar restaurant in the company’s Asia-Pacific region. The opening is part of Burger King Corp.’s plan to introduce its innovative WHOPPER™ Bar concept on a global scale.
“We are committed to diversifying our global restaurant portfolio and driving strategic net restaurant growth across the BURGER KING® system,” said John Chidsey, chairman and chief executive officer, Burger King Corp. “WHOPPER™ Bar is a ground-breaking restaurant concept for our brand, which supports our growth strategy by allowing us to tap into different non-traditional locations, such as stadiums, cruise ships, college campuses and casinos.”
“The official opening of our first WHOPPER™ Bar in Singapore is yet another example of our efforts to propel the BURGER KING® brand forward profitably in the Asia-Pacific region. In fact, we opened more restaurants in the region this calendar year than during the last four years combined,” said Peter Tan, president, Burger King Asia-Pacific. “The WHOPPER™ Bar also leverages our flame-broiled cooking platform to deliver the ultimate HAVE IT YOUR WAY® experience to our restaurant guests.”
WHOPPER™ Bar: Global Locations
The first WHOPPER™ Bar restaurant in Singapore opened earlier this month and is located in the popular lifestyle precinct, Clarke Quay. A center of commerce during the late 19th century, Clarke Quay today plays host to a colorful kaleidoscope of dining, entertainment and retail establishments. At the WHOPPERTM Bar at Clarke Quay, guests can customize their WHOPPER® sandwich with innovative toppings such as chilli rings and nacho chips or unique sauces like Sweet Salsa, Fiery Hot and Rendang. The WHOPPER™ Bar also offers familiar favorites like the ANGRY WHOPPER™, which features a flame-broiled beef patty topped with sizzling chili rings, tomatoes, lettuce and mayonnaise finished with a special Fiery Hot Sauce on a sesame seed bun.
In addition, the WHOPPERTM Bar at Clarke Quay features a weekly “Favorite” menu item to showcase the various condiments and customization platform that guests expect from the BURGER KING® brand. Alongside the variety of condiments being offered, guests can enjoy an array of delectable desserts and espresso coffees.
“Asia’s first WHOPPER™ Bar elevates our HAVE IT YOUR WAY® brand promise and embodies the power of personal choice by offering guests a customizable, flame-fresh and indulgent menu dedicated to the iconic WHOPPER® sandwich,” Tan said. “We are excited to further extend the brand in the region when we open a second WHOPPER™ Bar location in Singapore within the next few months.”
In Spring 2009, Burger King Corp.
