McCool has spent his entire career in marketing and marketing-related activities. He brings a wealth of knowledge and experience in consumer and business-to-business marketing, traditional advertising, direct marketing, public relations, promotions, Internet / electronic marketing, trade show marketing, grassroots and social media.

In 1992, McCool formed McCool Communications (Advertising) and The Calliope Group (Public Relations) in Atlanta, and grew them into one of the Southeast's most respected boutique marketing and advertising firms. He served an impressive list of clients, including American Express, Delta Air Lines, Bridgestone, Kimberly Clark, CNN, Turner Classic Movies, Georgia Pacific, Piccadilly Cafeterias, The PGA of America, Mizuno and the Atlanta Falcons.

In 2001, he sold to publicly-held Maxxcom, where he worked for several years before moving back to Mississippi in 2004. Since moving back, he has worked on a variety of strategic projects for The University of Mississippi, The Barksdale Reading Institute and other non-profit organizations as well as his own entrepreneurial ventures.

"Campbell McCool brings a wealth of branding and marketing expertise to our leadership team," said SmartSynch CEO Stephen Johnston. "We've experienced tremendous growth and are on the cusp of great success as a company, and Campbell's experience with national and international brands is going to be a vital part of getting us to that ˜next' level. We identified that we needed a Chief Marketing Officer, and found that the perfect candidate was already living in Mississippi."

"I view this as a ˜once in a career' type of opportunity, and am honored that they approached me for the position," said McCool. "With SmartSynch's proven solution set, unique value proposition around the use of public wireless networks, and satisfied customer base exceeding 100 major North American utilities, the company is in an ideal position to be a major player in the coming smart grid evolution."

About SmartSynch

SmartSynch has been the only provider of standard, IP communicating end-to-end smart grid solutions utilizing public wireless networks for the utility industry since 2000. Our clean-tech innovations in the two-way delivery of real-time energy usage data over public wireless networks, in lieu of proprietary networks, have to-date simplified deployments for 100 major North American utilities, while enabling their clean-energy initiatives and delivering greater Returns on Resources.

As a smart grid infrastructure company, SmartSynch's IP-based solutions are capable of delivering grid intelligence to and from any device. Our products and services include SmartMeters and SmartBoxes that immediately IP-enable the grid, software solutions, and network management services for utilities and their customers, as well as clean-tech companies in need of remote communications and control functionality for products ranging from solar panels to plug-in hybrid vehicles.

IP-based public wireless networks enable utilities to strategically and rapidly deploy more secure and scalable smart grid solutions with minimal capital expenditures. IP networks and solutions may be remotely upgraded to interface with new technologies, since they are built upon open standards and leverage existing programs and tools. SmartSynch's IP-based Smart Grid communications infrastructure encourages rapid application innovation and delivery of new functionality by allowing the broadest spectrum of ecosystem participants to focus on providing maximum benefits to utilities and their customers.

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