SAO PAULO, Oct. 20, 2009 (PRNewswire-FirstCall) -- GOL Linhas Aereas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), Latin America's largest low- cost and low-fare airline, announces the launch of new bonuses through SMILES, GOL's relationship program, making it even easier for participants to use their miles and obtain their bonus tickets. For example, participants can fly with no seat limits and obtain their tickets up to 90 minutes before boarding by using their miles only; purchase tickets using a combination of miles and money; or fly with reduced miles.
"The new bonuses, together with the partnerships with foreign airlines and the launch of the co-branded cards, mean that our participants can now enjoy even more advantages and benefits," declared Murilo Barbosa, GOL's Marketing and Card Officer.
The table below shows the details of each prize:
SMILES Any Day SMILES SMILES & Money SMILES Reduced Miles
Travel at Travel using Travel without the Travel with less
any time miles total number of miles miles
Participants SMILES ticket Participants use a SMILES ticket
ensure a for the combination of miles promotions under
SMILES ticket Economy and and money to obtain special
with no seat Comfort classes their SMILES ticket conditions
limits, using
double the
number of miles
Further information and the new prize rules are available at the SMILES website (www.smiles.com.br).
* The SMILES Any Day bonus allows participants to travel at any time during the year, without limitation on the number of seats (reserved for the SMILES program), as long as there are seats available on the flight in question. This option is valid only on flights operated by GOL and VARIG.
About SMILES
With more than 6.4 million participants, SMILES (www.smiles.com.br), Latin America's biggest mileage program, is GOL's customer relationship program. It allows customers to accumulate miles when flying with GOL, VARIG or other partner airlines, or when buying services and products from non-airline program partners, such as credit card companies. In addition, some program categories offer other advantages such as special check-in facilities, higher luggage allowances and access to the SMILES VIP rooms at airports.
About GOL Linhas Aereas Inteligentes S.A.
GOL Linhas Aereas Inteligentes S.A.