Launched in 2005, Diapers.com (originally, 1-800-Diapers) was recently named the fastest growing retailer in the United States over the past three years. It has evolved from a website focused just on baby essentials to a one-stop shop for everything baby, selling everything from diapers and formula to strollers and car seats. Besides its prices, the Company's hallmark has been its overriding commitment to customer service, starting with free fast shipping that delivers overnight to 2/3 of the country and in 2 days to the rest. A passionate and loyal customer base of several hundred thousand has emerged as a result, fueling the Company's growth.

"Diapers.com is building one of the best and most trusted retail brands in America, and NEA is excited to support the company's continued growth," said NEA partner Tony Florence, who is joining the Quidsi, Inc. board in conjunction with the financing. "This is an exceptional management team that has built a category leading e-commerce company, and we are excited about the opportunities we see in Quidsi for future growth initiatives. I look forward to working with Marc Lore and Vinit Bharara as the company expands its leadership in delivering an unparalleled online shopping experience for parents, focused on exceptional customer service and an unrivaled consumer value proposition."

"We couldn't be happier to partner with NEA. They are one of the premier venture capital firms in the country and Tony will be a valuable addition to our Board. We are also pleased with the continued participation by Accel, Bessemer and MentorTech, who have been enormous assets so far," said Marc Lore, Co-Founder and CEO of Diapers.com. "We plan on using these new funds to further our mission, which has always been simple. Make life a little easier for new parents. That means carrying everything they could possibly need or want, get it to them faster than anyone, charge low prices and most importantly, deliver the best customer service, bar none."

Diapers.com will continue to expand its product assortment, soon carrying the largest selection anywhere.