(Source: San Jose Mercury News)
By Troy Wolverton, San Jose Mercury News, Calif.
Oct. 21--Apple on Tuesday updated its consumer desktop and laptop lines, one day after announcing record quarterly computer sales.
The Cupertino-based company updated its all-in-one iMac desktop, its entry-level Mac mini desktop and its plastic-shelled MacBook notebook lines. The new models will generally have faster processors and larger hard drives.
But each line will also get some new features:
--The MacBooks, like Apple's more expensive MacBook Pro models, will now include a redesigned case, energy-efficient LED-backlit screens and a more powerful battery that Apple says will last up to seven hours on a charge.
--The iMacs will include larger displays and will now come with a wireless keyboard and a new, multi-touch mouse. Apple is also cutting the price on its two top models by $100 and $200, respectively.
--Apple is introducing a new $999 model of the Mac mini, which will run the server edition of the Mac operating system and include an extra hard drive instead of a DVD drive.
All of the new models are available immediately.
"There's never been a better time to switch to a Mac," Phil Schiller, Apple's vice president of worldwide marketing, said in a statement.
Apple typically refreshes its computer lines twice a year, in the spring, before the graduation and back-to-school shopping seasons, and in the fall, before the holiday season. Apple last updated its MacBook line in May. It last updated
its consumer desktop lines in March.
Still, the updates were made in a somewhat low-key fashion for Apple, announced via news release rather than at a press event. Last month, for instance, the company announced an updated lineup of iPod music players at an event in San Francisco.
Both sets of updates come as the company is gearing up for the holidays, when it typically sees an upsurge in sales.
Monday, Apple reported standout quarterly revenues and profits that were driven in part by computer sales. The company sold 3.05 million Macintosh computers in its fiscal fourth quarter, which ended in September. That was up 17 percent from the year-prior quarter and the most it had ever sold in a single period.
But the overall sales number hid the diverging fortunes of Apple's computer lines. Apple sold only 787,000 desktop computers in the quarter, which was down 16 percent from the year-prior period. Meanwhile, it sold 2.3 million notebooks, which was up 35 percent year over year.
In recent trading, Apple's stock was up $9.23 a share, or 4.9 percent, to $199.09.
Contact Troy Wolverton at 408-920-5021. Follow him on Twitter at twitter.com/troywolv.
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Mercury News
Macbook update
Feature
Details
Processor
2.26 GHz Core 2 Duo
Memory
2 GB
Hard drive
250 GB
Display
13.3" LED-backlit screen
Battery
New, 7-hour duration
Case
Remodeled plastic unibody
Price
$999
Source: Apple
Mercury News
iMac update
Feature
Details
Processors
3.06 GHz Core 2 Duo, 2.66 GHz Core i5
Memory
4 GB
Hard drive
500 GB, 1TB
Display
21.5", 27"
Keyboard
Wireless
Mouse
New multi-touch "Magic" mouse
Prices
$1,199, $1,499, $1,699, $1,999
Source: Apple
Mercury News
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