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Bally Technologies Showcases Broadest Array Ever of Games, Systems, and Server-Based Innovation at G2E 2009
Wednesday, October 21, 2009 9:01 AM


Company's 14,400 Square Foot Booth Highlights Products Driven byCustomer Partnership; Designed to Help Operators Prosper

Oct. 21, 2009 (Business Wire) -- Bally Technologies, Inc. (NYSE:BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, will showcase an unprecedented array of systems, games, and server-based technology at the Global Gaming Expo (G2E) Nov. 17-19 at the Las Vegas Convention Center in booth no. 1220.

Focusing on a Your Partner, Your Bally theme, Bally will highlight its broadest array ever of products designed to help its customer-partners increase revenue; attract, reward, and delight players; and derive operating efficiencies.

The Company’s 14,400 sq. ft. booth is its largest G2E exhibit in history and is 30 percent larger than last year’s exhibit. In addition to a second-level hospitality lounge overlooking the show floor, Bally’s 2009 G2E exhibit features an invitation-only private area where visitors can see a number of innovations for the gaming floor of tomorrow.

GAMES FOR EVERY MARKET

In Bally’s games area, the Company will feature approximately 214 unique game titles and more than 300 total games for Class III, Class II, central determination, and video lottery (VLT) markets worldwide. This is Bally’s largest G2E games showcase ever, reflecting its commitment to increase its games portfolio in fiscal year 2010 by 100 percent.

New Pro Series™ Upright and Slant Cabinets Feature Sleek Design

Bally will introduce two sleek new cabinets at G2E. The Company’s new Pro Series family features Bally’s first dual-screen Slant cabinet as well as a sleek new Upright cabinet. Key enhancements include lowered button decks with integrated armrests for player comfort; new OLED and programmable video buttons for ease of play; and redesigned bill acceptor/ticket printers that utilize the same access for easier service and maintenance (Pro Series Upright only). Bally’s Pro Series cabinets are fully backwards compatible with Bally’s existing library of game titles.

On the Pro Series Upright, two 22-inch, high-definition LCD video displays stacked above the button deck are positioned for optimal viewing. A custom-designed stereo “sound bar” positioned above and across the width of the lower display provides an extraordinary range of audio-phile sound that cuts through noisy casino environments.

Bally’s Pro Series Slant provides video slot and video poker players with a new level of comfort and engagement. The video display and armrests are slanted at the ideal angles for optimal player comfort, thereby reducing fatigue and enhancing player enjoyment. A 26-inch display eliminates traditional top glass, and is perfect for progressive and other top-box features. Bally’s Slant features dimensions designed to improve sight lines on the casino floor.

Spinning Wheel Games Attract

A key highlight is Bally’s new Spinnation™ series of spinning-wheel video and mechanical-reel slots. These distinctive games feature a mystery or symbol-triggered spinning-wheel bonus top box which adds an extra level of anticipation. Some of the games featured in this series include Hot Shot Cash Wheel™, Monte Carlo Royale™ (featuring several different titles), and both single and five-line versions of Cash Wheel™.

Cash Spin™ With USpin™ Feature Allows Players to Spin Wheel

One of the most exciting games in Bally’s Wheel series is Cash Spin, an industry first. This breakthrough game on Bally’s V32 slot platform features a spinning wheel on the top two-thirds of the video display above the mechanical reels. In the bonus round, the player actually spins the wheel on the touch-enabled screen, providing a new level of player control and interaction. This USpin feature will also be available on Cash Meteor™ and a number of new titles currently in development.

Reel Image™ Video Slot Looks Like Mechanical Reel; Designed for Video-Only Markets

Also on display will be Reel Image, another industry first from Bally. Reel Image uses proprietary software and hardware to present a series of three, four, or five video reels that actually curve to resemble the look, feel, and play dynamics of a mechanical reel-spinner.




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