Oct. 21, 2009 (Business Wire) -- How does a nice sea urchin cappuccino sound? Or pork tenderloin and coffee-sunchoke gravy? Attendees at celebrity chef cook-off “Eat, Drink and Be Fair” will be the first to find out as these and other delicacies are debuted as part of a push to make Boston one of the largest Fair Trade Towns in the U.S.

Hosted by Green Mountain Coffee^®, part of the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), “Eat, Drink and Be Fair” will pit some of the area’s most inventive culinary wizards head-to-head as part of a series of events celebrating Fair Trade Month. The event aims to educate guests on the importance of Fair Trade and the impact it can have on people and the planet.

“More consumers want to know where their food comes from and that it was grown in a socially and environmentally responsible way. Fair Trade provides an opportunity for people to act on these values when choosing foods that are not grown locally – like coffee,” said Sandy Yusen, Director of Public Relations for GMCR’s Specialty Coffee Business Unit. “Fair Trade encourages economic independence for small-scale farmers by providing a fair price for their products. When you buy Fair Trade, you really are making a difference.”

“Eat, Drink & Be Fair” will take place on Wednesday, October 21 from 6:30-9:30 p.m., at the Artists for Humanity Epicenter, Boston’s first LEED-certified building. The event, which is by invitation only, will support TransFair USA and the Boston Faith & Justice Network in their efforts to make Boston a Fair Trade Town in 2010.

Meet the Chefs

Each chef will be challenged to create a unique dish featuring Fair Trade Certified™ ingredients, such as honey, sugar, cocoa, coffee, bananas and more. They’ll be combining creativity, sustainability and seldom-paired flavors. Competing chefs include:

• Chef Richard Garcia, Tastings Wine Bar & Bistro (Foxboro at Patriot Place)

  Learn how to prep local and live sea urchin from Chef Garcia.

• Chef Jay Silva, Bambara (Cambridge)
• Chef Will Gilson, Garden at the Cellar (Cambridge)

  Watch tips on sourcing the finest in fresh & fair foods from Chef Gilson

• Chef Peter McCarthy, EVOO (Cambridge)

Take the Fair Trade Pledge

This October, Green Mountain Coffee is calling on Bostonians to take the BE FAIR pledge, a promise to choose Fair Trade Certified™ products whenever possible.