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New Citi Survey Finds Chicago-Area Residents Dramatically Changing How They Spend and Save Today, But More Optimistic About Economic Future Than Nation As a Whole
Thursday, October 22, 2009 12:53 AM


(Source: Business Wire)trackingA new survey released today by Citi revealed that Chicago-area residents are more optimistic about their own personal finances and local business conditions than the nation as a whole. However, in response to current economic concerns, Chicagoans are continuing to make dramatic changes to the way they spend and save money today.

Compared to national survey data released by Citi in September 2009, key findings from Citi's Chicago-area survey show that:

More than two thirds (67 percent) of Chicago-area residents expect that local business conditions will become much or somewhat better over the next 12 months, compared to 57 percent nationally who feel the same.

Seventy percent of adults in Chicago feel their own financial situation will improve in the next 12 months, compared to 65 percent nationally.

Fewer people in Chicago (52 percent) believe that the country's economic conditions have a ways to go before hitting bottom compared to those at the national level (63 percent). At the same time, 34 percent feel that the country's economic conditions have already "pretty much" hit the bottom, compared to 22 percent nationally.

Seventy-seven percent of Chicago residents expect the value of homes in the Chicago area will go up a lot, go up some or stay the same over the next twelve months.

Fifty-six percent of Chicago homeowners believe that if they put their house on the market today, they would be able to sell it for more than they paid, compared to 25 percent who feel they would have to sell it for less.

Despite this growing optimism, Chicago residents still expressed significant concerns about the state of today's economy. Just 28% rate the economy in their area as excellent or good, while 72% describe the local economy as only fair or poor. And when it comes to specific economic concerns, the cost of health care tops the list (33%). One in five Chicago area residents also mention the number and quality of jobs in their area as an element of the economy that worries them (21%), followed by the amount of money they pay for necessities (20%) and the security of their retirement pension (18%).

Darryl Hendricks, Citibank Central Division Manager, said, "Although we can't understate the impact of the current economy on Chicago-area residents or their ongoing economic concerns, it's encouraging that more consumers are beginning to see a light at the end of the tunnel.



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