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Gamesload expands to Europe
Thursday, October 22, 2009 3:03 AM


Oct. 22, 2009 (Hugin AS) --

Germany's market leader for PC games downloads moves into the
international market.

Gamesload, the Deutsche Telekom games platform, is going
international. The first launch will give customers from 20 countries
including Great Britain, Sweden, Denmark, Poland, Hungary an
immediate access to the Gamesload service in English.

"Internationalising of our Gamesload service means that we are
scaling our games download business into a number of new markets. We
are confident that the expertise we have gained as market leader in
Germany will enable us to become a central point of contact for games
fans on the Internet in other European countries," comments Harald
Eisenächer, Deutsche Telekom AG's Personal & Social Networking
segment board member responsible for Products & Innovation.

A forecast issued by PriceWaterhouseCoopers[1] states that the market
for online games including massively multiplayer online games and
online distribution will experience an annual double-digit percentage
growth rate up to the year 2013. "In view of overall market growth,
we have chosen exactly the right time for Gamesload to enter the
European market," Harald Eisenächer continues.

With a portfolio of up to 1,500 PC and casual games, the German
market leader will be offering one of the biggest suites of products
for gamers in Europe right from the start. Payments can be made via
credit card or PayPal, and other options are due to follow. The
prices for individual products vary from EUR 1.99 to EUR 49.99 and
are always quoted in national currency. Other benefits offered on the
international site include a download manager, a free download
guarantee over two years for purchased games and free test versions
for a broad range of casual games. Don't wait too long though: the
first 2,000 customers will in addition receive a complimentary
version of the game "The Rise of Atlantis".

This move into the international arena gives games publishers new
opportunities for cooperation as Gamesload will be able to offer
partners online distribution Europe-wide from a single source in
future.

List of countries in which Gamesload is now available:


Country URL[2] Currency

1. Bulgaria gamesload.bg BGN
2. Denmark gamesload.dk DKK
3. UK gamesload.co.uk GBP
4. Estonia gamesload-eesti.com EEK
5. Finland gamesload.fi EUR
6. Greece gamesload.gr EUR
7. Ireland gamesload.ie EUR
8. Latvia gamesload.lv LVL
9. Lithuania gamesload.lt LTL
10. Malta gamesload.com.mt EUR
11. Norway gamesload.no NOK
12. Poland gamesload.pl PLN
13. Portugal gamesload.pt EUR
14. Romania gamesload.ro RON
15. Sweden gamesload.se SEK
16. Slovakia gamesload.sk EUR
17. Slovenia gamesload.si EUR
18. Czech Rep. gamesload.cz CZK
19. Hungary gamesload.hu HUF
20. Cyprus gamesload.com.cy EUR


About Gamesload:
Gamesload, the games platform developed by Deutsche Telekom AG (NYSE:DT) , has
been the market leader for commercial PC games downloads in Germany
since 2006. The offering currently comprises over 2,500 products.
Starting in October 2009, Gamesload will be available in 20 other
European countries, including UK, Sweden, Denmark, Poland and
Hungary.

Contact:
Deutsche Telekom AG
Corporate Communications
Tel.: +49 (0) 228-181 4949
E-mail: presse@gamesload.de

More press material is available at: http://www.gamesload.de/presse

[1] PricewaterhouseCoopers, Global Entertainment and Media Outlook:
2008-2013; figure refers to Europe, the Middle East and Africa, June
2009.
[2] Individual URLs can only be accessed in a specific country.
Customers from Germany are routed straight to www.gamesload.de.


This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.

http://hugin.info/142354/R/1349138/324978.pdf

(Source: iStockAnalyst )


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