LONDON, Oct. 22, 2009 (PR Newswire Europe) -- v>

- Oxford Street, Selfridges

- With photo

In honour of Breast Cancer Awareness Month, the initiative founded in the UK by the Estée Lauder Companies sixteen years ago, Elizabeth Hurley is making a special visit to Selfridges, Oxford Street today.

The Estée Lauder spokesmodel and Breast Cancer Awareness Ambassador is meeting Selfridges customers in the Beauty Hall to sign purchases from the Estée Lauder Pink Ribbon Collection. The Pink Ribbon Collection includes Elizabeth Pink Pure Color Lipstick in the 3 product set Elizabeth Hurley Lip Collection. Also in the collection the Evelyn Lauder Lip Collection, and the Jewelled Pink Ribbon Pin. Donations from all go to the Breast Cancer Research Foundation for their breast cancer study at the Royal Marsden Institute of Cancer Research.

Notes to Editors

The Estée Lauder Companies' Breast Cancer Awareness Campaign with its symbol the Pink Ribbon was established in 1992 by Evelyn Lauder Senior Corporate Vice President of the Estee Lauder Companies. It's mission is to fundraise for research and to spread awareness about breast health and the message that early detection saves lives.

Pictures accompanying this release are available through the PA Photowire. They can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.