Formation of the Small Business team demonstrates Sprint's intent to capture a leading share of the segment's growth by dedicating resources, customizing products, and developing special offers for small business owners. This team will reside in Sprint's Business Markets Group, formed earlier this year.

"Many small business owners realize that technology can greatly enhance the way they do business but are unsure about where to start or what products are best," said Carrie MacGillivray, senior analyst, SMB Markets: Mobility at IDC. "These business owners are looking for a provider with a broad portfolio, multiple channels to reach them directly and the necessary tools to educate them on the best communications solutions for their business. A service provider that can provide these critical pieces will be well-positioned to win small businesses' trust and help them streamline their communications and overall management of their company."

The Small Business team will serve as a single, common interface for all groups across Sprint that sell and serve small business clients to ensure consistent focus on addressing the unique needs of business owners and their employees. The Sprint groups include marketing, customer experience, product development and all channels that reach small business customers, including telesales, online/web, Sprint retail stores, and third-party retail partners.

"Sprint is well-positioned to help the small business community explore, embrace and maximize new technology that enables them to easily stay connected to customers and access critical information from virtually wherever they are," said Tom Shaughnessy, managing director of Small Business, Sprint. "We offer the best solutions for small businesses -- no matter their industry or communications needs.