New Line to Include Vegetarian-Fed, Antibiotic-Free Turkey for Thanksgiving 2009 Followed by Natural Baking Mixes and Dried Pastas in Spring 2010
Oct. 22, 2009 (PR Newswire) --
NEW YORK, Oct. 22 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that it has partnered with The Hain Celestial Group, Inc. (Nasdaq: HAIN) and its affiliate Hain Pure Protein Corporation to introduce a new Martha Stewart-branded food line at retail, including poultry from Plainville Farms®, baking mixes from Arrowhead Mills® and dried pastas from DeBoles® using all natural, healthy ingredients. The product lines are expected to be distributed in supermarkets, mass-market retailers and warehouse clubs across the country. Hain Pure Protein is a joint venture between Hain Celestial and Pegasus Capital Advisors, L.P.
The new Martha Stewart-branded products will launch with limited distribution of fresh and frozen vegetarian-fed and antibiotic-free turkeys from Hain Pure Protein's Plainville Farms in time for Thanksgiving 2009, including online availability via http://www.marthastewart.com/turkey.
The launch of the turkey products will be followed by natural baking mixes from Arrowhead Mills and dried pastas from DeBoles in Spring 2010, expanding the gourmet quality of the natural baking mixes and dried pastas using recipes from Martha Stewart.
The new offerings extend MSLO's relationship with Hain Celestial, which is producing Martha Stewart Clean, a branded line of all-natural cleaning solutions that is expected to launch next month.
Martha Stewart, Founder of MSLO, stated: "As an avid cook with an appreciation for good food made with wholesome ingredients, I'm delighted to be offering consumers antibiotic-free, vegetarian-fed turkeys that are moist, tender, and absolutely delicious. I'm also pleased to be developing natural, healthy baking mixes and pastas from Arrowhead Mills and DeBoles, two well-respected food brands."
"We're thrilled to be expanding our offerings with MSLO. The name Martha Stewart is synonymous with good food, and Hain Celestial is known for helping consumers to lead A Healthy Way of Life(TM). Working with MSLO is an ideal partnership for Hain Celestial and Hain Pure Protein and for consumers who will benefit from the offerings," said Irwin D. Simon, President and Chief Executive Officer of Hain Celestial.
Food is a cornerstone of MSLO, which encompasses the Martha Stewart and Chef Emeril Lagasse brands. Martha Stewart is widely recognized for her culinary prowess.
