(Source: Business Wire)

Communispace, pioneer of online customer insight communities for the
world's leading brands, today announced that it has been named a leader
in The Forrester WaveTM: Full-Service Market Research Online
Community (MROC) Vendors, Q4 2009. Communispace was among the select
companies that Forrester invited to participate in the reportthe first
of its kind for the MROC sectorwhich includes vendors that help clients
build and maintain private online communities that are systematically
used for market research purposes.
In this evaluation, Forrester assessed vendors across 46 criteria
bucketed into three categories: current offering, strategy and market
presence. Communispace captured the highest score in all three
categories and according to the report, "differentiates itself based on
superior service, outstanding customer references, and a strong and
tenured management team." The report also states, "Communispace, the
most well-recognized name in the MROC space, is true to its reputation
as a premium vendor."
The report continues, "Communispace excels in its customer service,
moderation, and very high-quality deliverables that provide findings in
an engaging and creative way that any senior executive would be able to
digest with ease." In their analysis, Forrester gave Communispace the
highest score for services (4.45 out of 5) highlighting the range and
quality of services it provides particularly in community management,
recruitment, reporting quality, creative services, analytics and account
management. Communispace received 5 out of 5 in the reference accounts
category, indicating its client "references are very pleased with few
suggestions for improvement and are using advanced capabilities of the
community." The company also received high scores for analytics (4 out
of 5), or the "analysis performed to distil community insights" and
internationalization (4.5 out of 5), the ability to "serve clients with
global research needs."
During the past decade, Communispace has built more than 350 communities
for the world's leading brands that offer real business value and a
competitive advantage. The company currently has more than 230 employees
who work with thousands of community members across 92 countries.
"It has been ten years since we launched our very first insights
community for a client, and it is gratifying to see the field expanding
and becoming a real industry,'" said Diane Hessan, CEO of Communispace.
"As the leader in this growing pack, we've already worked with hundreds
of companies to refine our offerings, improve our methodology and expand
our expert staff. This expertise, combined with our unmatched commitment
to customer service, is why we're able to provide researchers with more
timely, robust insights that give their businesses the competitive edge."
To download a complimentary copy of the report, please visit: http://communispace.web4.hubspot.com/Communispace-Named-a-Leader-in-the-Full-Service-Market-Research-Online-Community-Market/.
About Communispace
Communispace Corporation is the leader in helping major brands generate
game-changing customer insights via online communities. Founded in 1999,
the company has created more than 350 customer communities for industry
leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark,
Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown,
Massachusetts, the company has offices in New York, San Francisco,
London, Chicago, Austin, Atlanta, as well as Sydney, Australia and San
Remo, Italy. For more information, please visit: www.communispace.com.
A service of YellowBrix, Inc.