Oct. 23, 2009 (Business Wire) -- Castle Brands Inc. (NYSE Amex: ROX) today announced that its Castle Brands Spirits Group subsidiary has entered into a marketing and distribution agreement covering the Nordic Region with Arcus AS, Norway's largest spirits producer and wholesaler.
“This represents an exciting opportunity to combine the consumer appeal of our premium brands with Arcus' strong Nordic Region distribution network. In particular, Clontarf ® Irish Whiskey, which already has a solid and growing footprint in the Nordic Region with listings in Sweden, Finland and Norway, will benefit from the new distribution network," said Conor Ó hAonghusa, Castle Brands' Export Director for the International Division. "Working with Arcus allows us to accelerate development and to consolidate the Nordic Region as an area of strength for the company.”
John Glover, Castle Brands' Chief Operating Officer, said, “Joining forces with Arcus allows us to partner with an ambitious and dynamic business with a complementary portfolio, regional relationships and industry expertise. This new relationship with Arcus will allow us to explore other mutually beneficial opportunities.”
Hans Petter Evensen, Director of International Sales at Arcus, said, “Arcus is excited to add these traditional and great brands to our portfolio. Castle Brands shares the same philosophy as Arcus to grow organically as well as through strategic partnerships. By joining forces in the Nordic markets, the two companies will also have the chance to look to the future for further ways to collaborate. We welcome Castle Brands as a major supplier and partner for a long-lived collaboration.”
Mr. Glover added, “Castle Brands will continue to form relationships with like-minded partners as part of ongoing plans for international expansion of our premium portfolio, which includes Gosling’s Rum®, Clontarf® Irish Whiskey, Knappogue Castle Single Malt Whiskey®, Jefferson’sTM Small Batch Bourbons and Betts & SchollTM wines. In our effort to strengthen our international distribution relationships, we seek partners with industry expertise and focus to drive our brands forward in select priority markets.”
About Castle Brands Inc.
Castle Brands is an emerging developer and international marketer of premium beverage alcohol brands, including, Boru® Vodka, Gosling's Rum®, Pallini® LimoncelloTM, RaspicelloTM and PeachcelloTM, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson'sTM, Jefferson's Presidential SelectTM and Jefferson's Reserve® Bourbon, Betts & SchollTM wines, Celtic Crossing® Liqueur, Brady's® Irish Cream and TierrasTM tequila. Additional information concerning the company is available on the company’s website, www.castlebrandsinc.com.
About Arcus, AS.
