(Source: Business Wire)

HP (NYSE:HPQ) today announced that IDC, a leading provider of IT
research and advice, ranked HP
Exstream enterprise document automation software as a "Market
Leader" in its worldwide
dynamic enterprise publishing software report.
According to the report, "By the time HP acquired Exstream Software in
2008, the company had grown to become the market leader in dynamic
enterprise publishing software revenue."
To create and deliver more meaningful communications to customers and
constituents, companies and public agencies require technology solutions
that enable them to lower costs, address ever-increasing compliance
mandates and leverage the vast amounts of information flowing into and
out of their organizations.
HP Exstream helps companies and agencies substantially reduce the costs
and improve the effectiveness of ongoing communications -- from fully
customized high-volume statements, bills and complex publications, to
on-demand marketing and self-service web applications, to personalized
correspondence, proposals and forms completed interactively.
Enterprises can use HP Exstream software to better acquire and retain
customers. Public sector agencies can use it to improve the clarity of
communications and increase responsiveness from constituents.
"HP Exstream aims to provide an enterprise-wide platform that can meet
the broad range of business publishing needs for personalized
communications -- in any volume, in any format and to any channel," said
Melissa Webster, program vice president, Content and Digital Media
Technologies, IDC.
HP Exstream provides businesses and agencies around the world a single
software platform to design, create, deliver and manage all types of
customer and constituent communications, regardless of complexity,
variability or delivery channel. Companies and agencies that use HP
Exstream can significantly reduce document development and production
costs and get critical communications to customers and constituents
faster, in their native languages, through preferred channels, and with
clearer, more relevant content.
"We are driven by helping our customers rethink the way they communicate
with their customers and constituents, while also streamlining document
processes and improving productivity to reduce costs," said Jon Firooz,
senior director, Enterprise Software Strategy and Market Management, HP.